United Arab Emirates, 28 September 2011- In celebration of the new season, Juma Al Majid Est. - the sole distributor of Hyundai Motors in the UAE, has announced its new campaign 'The Best 14 Days of the Year' that will give more customers a chance to drive the smart, sophisticated and now more affordable Hyundai Sonata during the 14-day promotion.

Khaled Issa, COO Juma Al Majid Group, commented "Customers can become a status symbol with the new Hyundai Sonata 2012 and that's why we foresee this special offer proving popular among residents. This is in line with our new mantra, which is more than just a slogan, 'new thinking, new possibilities', is a vision for change; a change in the way we view luxury and the price we pay to attain it.  We are making it everyone's right to arrive in style."

The 2012 Hyundai Sonata appeals to the eye with a dramatic 'fluidic sculpture' theme that is combined with a highly powerful four cylinder engine with a V-6, making it the archetype of masculine power and high-performance. With a larger passenger cabin, the five-door auto machine boasts a spacious cargo, which means a lot more room for less. Remaining the car to beat in its class, the 2012 Sonata features a stylish coupe-like exterior and modern interior that comes with a plethora of standard and optional features and a stylish and comfortable interior. All this comes coupled with top fuel economy that is leading the race in mid-sized sedans.

Not only is the Sonata efficient, but now it's one of the safest cars in its category. Awarded a 'Top Safety Pick' by the Insurance Institute for Highway Safety, the car stocks multiple airbags, reinforced, electronic stability control, traction control system and advanced braking systems, front and rear crumple zones, and a host of the latest in modern safety technologies. The 2012 Sonata has even received a 5-star crash test rating from the National Highway Traffic Safety Administration (NHTSA).

Issa added, "How seriously we take safety is reflected by our new tag line, 'The Seatbelt...Express Love for Life', because it is our responsibility to make sure that our customers not only get around in style but get there safely."

Customers can go to their nearest Hyundai dealer to consult with a salesperson to discuss how easy owning the new Hyundai Sonata for less can be, during the two-week promotion.

-Ends-

About Hyundai Motor Co.
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Kia Automotive Group which includes Hyundai Mobis and over two dozen auto-related subsidiaries and affiliates. Employing over 68,000 people worldwide, Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. The Hyundai Motor Co. will be an official FIFA sponsor until the end of 2014. For more information on the Hyundai Motor Co. and its products, please visit: www.hyundai-uae.com.

For more information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations                            
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 626 5535
Email: khalil@cbpr.ae
Web: www.cbpr.ae

© Press Release 2011