Dubai, UAE, 27 February 2012
Tetra Pak, the world's leading food processing and packaging solutions company, announced today that its Tetra Recart package has crossed a major milestone of ten years, in production with over a 100 brands in 40 markets. A decade later, the Recart™ packaging solution is still considered to be fresh and innovative by retailers and food producers, who need solutions that are easy to use, reduce costs, energize sales and minimize environmental impact.

In 2001, Tetra Pak revolutionized food packaging with the introduction of Tetra Recart™. Truly innovative, Tetra Recart™ was the first retortable carton package which enabled filled product to be sterilized within the package. A direct competitor to cans and jars, Tetra Recart can be filled with shelf-stable food products containing particles of almost any size - including vegetables, tomatoes, ready meals, soups and sauces, as well as pet food.

Tetra Recart was an exciting development made possible by Tetra Pak's invention of a unique packaging material and a new forming and sealing technique. Its rectangular shape and low package weight brings direct cost savings to manufacturers and retailers while reducing environmental impact and conveying a fresh, natural product image to consumers.

Tetra Recart is made mainly of wood fibre - a natural and renewable raw material. Cardboard fibre in the Tetra Recart package comes from forests certified by the Forest Stewardship Council™. The Tetra Recart package also weighs 64% less than a can*. Multiply with the daily consumption in your country and you get the picture: save in resources, carbon emissions and transportation.

Ten years on and more than 100 brands in 40 markets around the world are using Tetra Recart to achieve sales in mature product categories and revitalize existing product ranges. Leading brands are choosing Tetra Recart as an environmentally responsible, strong, easy-to-stack and eye-catching alternative to meet consumer demands for safety, convenience and environmental performance in the 21st century.

Jan Juul Larsen, Managing Director at Tetra Pak Arabia said, "Tetra Recarthas been well received in the Arabian peninsula too since it was first introduced in 2006, Saudi Arabia's Al Rabie has been in the forefronthaving launched a full range of vegetable and tomato paste products for consumption across theKingdomusing Tetra Recart. We are extremely proud of this product innovation, a true representation of our vision to make food safe and available everywhere."

Tetra Pak offers the widest range of innovative food processing and packaging solutions, supplying 6 billion cartons last year to Arabia's leading food brands.

More information on the Tetra Recart Packaging Solutioncan be found at:
http://campaign.tetrapak.com/tetra-recart/

END

About Tetra Pak:
Tetra Pak is the world's leading company for food processing and packaging solutions. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world.  With close to 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, PROTECTS WHATS GOOD," reflects our vision to make food safe and available, everywhere. For more information visit:  www.tetrapak.sa


About forestry stewardship council™ (fsc™)
With a presence in 50 countries, strong methodology and multi-stakeholder support, FSC is currently the certification programme that best meets criteria for responsible forestry management on a global scale. Tetra Pak is a member of the Board of Directors.www.fsc.org
The FSC license code for Tetra Pak is FSC-C014047

For further information, please contact:
Monal Zeidan,
Director - Communications, Tetra Pak Arabia
Email: monal.zeidan@tetrapak.com
Telephone: +9714 8036800

© Press Release 2012