Commercial International Bank (CIB), Egypt’s leading private sector bank, organised a new event titled “Global Cross Boundaries Window”. It hosted George Blankenship, Former Executive at Tesla Motors, Apple and GAP Inc.

Blankenship shared his unique experience in increasing bank customer loyalty, raising brand awareness, offering high-quality services and strengthening competitive market position with CIB’s executives, senior management members and strategic clients and partners.

Blankenship brings 30 years of experience in international strategy in the retail and real estate sectors. He has succeeded in defining the goals and importance of customer experience in contemporary markets by refining corporate values and strengthening customer loyalty in the major corporations he worked in.

CIB’s executives and senior management members attended the event and took part in the interactive discussion to benefit from Blankenship’s vast experience in the different industries he helped develop and make successful.

He shared some notes on CIB’s strategies and direction and the best international practices to achieve the Bank’s goals. He also discussed how to identify, manage and limit risks.

CIB’s employees also benefitted from the event by familiarizing themselves with the best practices and latest international trends to prepare for any unexpected developments or changes in the future.

As part of CIB’s commitment to strengthening its relationship with its strategic clients and partners, several companies from different sectors attended the event to gain information on how to keep up with the international move toward digital transformation and the adoption of innovative solutions.

In light of the current global changes and disruptions, it has become necessary to maximize the utilization of these challenges and turn them into opportunities to ensure business continuity.

CIB held this event in keeping with its efforts to invest in its employees and provide them with the needed tools to support the Bank’s digital developments on both the international and regional levels.

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