McDonald’s has received an overwhelming response of 42,000 applications by using Snapchat Lens for a recruitment drive targeting mostly Saudi nationals.

The campaign was to fill 850-plus positions across multiple roles including manager trainees, guest experience leaders, baristas, accountants, administration coordinators, HR specialists, delivery drivers and service crew, but the responses smashed its expected goal of 10,000 applications.

McDonald's chose Sanpchat to ensure that the application process was instantaneous and accessible to young job seekers.

Prince Majed bin Fahad Al Saud, Executive Director of HR at Riyadh International Catering Corporation, developmental licensee of McDonald's restaurants in the Central, Eastern and Northern regions of Saudi Arabia said: “Our latest initiative utilizes Snapchat to allow job seekers to apply to McDonald’s in a fun, simple and innovative way at the comfort of their homes.”

To kick off the "Snaplication" campaign, McDonald's distributed a Lens Snapcode to 10 influencers in KSA who started posting Snaps to their Story and commending career-builders in the Kingdom. Shortly thereafter, the Lens ran nationally and the Snapcode was printed across multiple touchpoints in stores (tray mats, banners, etc.) to encourage visitors to unlock the Lens and apply.

(Writing by Seban Scaria , editing by Daniel Luiz)

Disclaimer: This article is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Read our full disclaimer policy here.

© ZAWYA 2019