Insite Ooh, which specialises in analysing external advertising campaigns in Egypt and the Middle East, has revealed that the Talaat Moustafa Group’s (TMG) Noor city has the strongest advertising campaign in the Egyptian market.

In a report analysing the strength of advertising campaigns among Egyptian companies during June 2021, the website said that the campaign succeeded in expanding the group’s market share of sales by 30-40% of the market.

It added that the advertising campaigns created by real estate companies in Egypt were going well until the launch of the Noor project campaign. The TMG development became more influential and more widely spread than its counterparts in the real estate sector, ensuring that the equation turned in the group’s favour.

The report indicated that MAVEN Developments’ campaign for its CALI project came in second place, followed by the campaign created by the popular delivery site Noon, with Talabat’s advertising campaign coming in fourth place.

Real estate companies ranked fifth, with the Spark Capital Insight project in the New Administrative Capital (NAC) affiliated with Brooq Real Estate Development Company. In sixth place was the LaFayette Village project, owned by the Hometown Developments.

In seventh place came the Keeva project owned by Al Ahly Sabbour, whilst in eighth place was the AMAZ BUSINESS COMPLEX, owned by Al-Fath Group for Real Estate Development.

In ninth place came the campaign to promote the projects by the GV Development company, followed by the promotion of the Saudi Egyptian Company for Construction (SECON), whilst iBusiness Park came in eleventh place.

iCAPITAL ranked in 12th with its distinguished project, Cloud 7 business complex, in the heart of the NAC, followed by the campaigns by Badeya from Palm Hills, Saray, Vinci from Misr Italia, and Ronza Tower.

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