Leading retail conglomerate Sharaf Group has significantly expanded its presence in the lifestyle market across the Middle East with two new openings of the popular fashion brand, Forever 21, in Muscat, Oman.

The new stores are located in Mall of Oman and Oman Avenues Mall, both of which are popular shopping destinations in the city.

The new stores are spread across a combined area of 20842.12 sq. ft. of shopping space that mirrors the group’s expansion strategy across the region.

The group aims to expand worldwide footprint with plans to open 17 new stores in 2023.

The opening of these stores of Forever 21 in Muscat is part of Sharaf Retail’s continued expansion in the Middle East.

The company already has a strong presence in the region, with stores in Bahrain, Kuwait, Qatar, Saudi Arabia, and the UAE.

"We are thrilled to be opening two new stores in Muscat," said Yasser Sharaf, Vice President Retail, Hospitality, Industry and financial services, Sharaf Group.

"Muscat is a vibrant and dynamic city, and we believe our unique blend of fashion and affordability will be a hit with local shoppers," he noted.

"These new stores will offer a wide range of trendy and affordable fashion for men and women, including clothing, shoes and accessories. Customers can expect to find the latest styles and fashion trends, as well as classic pieces that are perfect for any occasion," he added.

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