MUSCAT -- The Living Concepts, a retail, hospitality, food and dining franchise company, has confirmed its participation in the Franchise Expo 2008. The company is positioned to expand and promote its concepts in Oman and the region. Being organised by Oman International Trade and Exhibitions (OITE), the event is scheduled to take place from February 13 to 16 at the Oman International Exhibition Centre.
"Our vision is to combine traditional and modern values and bring high-end quality franchises to individuals. With the society becoming more health and lifestyle conscious, there is a real opportunity for our concepts to evolve, develop and thrive in the Omani market. We are keen to explore franchising opportunities in Oman and the Gulf region", said Abderrahim Zouhair, General Manager, The Living Concepts.
The company will showcase its existing franchises Dash Coffee, Love Salad, Nrgize Juice Bars and Japaleno Charlies and will also launch two of its newer concepts Maya La Chocolaterie and Fire of Brazil at the Franchise Expo. "We have had a rewarding year with the opening of our creation Maya La Chocolaterie and an American Brand Fire of Brazil in Bahrain. We have also signed an MoU for both franchises to Saudi Arabia, Qatar, Jordan, Egypt and Syria. With our participation in OITE's Franchise Expo we hope to take this interest to the next level, expose our other concepts and attract potential franchisees in Oman", said Zouhair.
"Through the Franchise Expo we believe that we can build an effective channel to engage overseas franchisors with prospects in Oman who are eager to run their own businesses. The event is the right place for International franchisors to find appropriate partners to expand in the region", said Najib al Marhoon, Head -- Marcom, OITE.
By Staff Reporter
© Oman Daily Observer 2007
