'Salam' brand wins top tourism prize
MUSCAT -- Sama Dubai, the real estate and investment arm of Dubai Holding which is developing an integrated resort and spa at Yiti in Muscat Governorate, has won the coveted 'World's Leading Tourism Development Project' award for its 'Salam' brand of projects. Sama Dubai was given the award for its 'Salam Resort and Spa -- Bahrain', one of the finest integrated, luxury resort developments in the world. Over 167,000 travel professionals worldwide and nearly 110,000 travel agents across 200 countries participated in this year's online voting campaign for the World Travel Awards, considered the highest accolade in the international travel and tourism industry.
Sama Dubai's milestone achievement was celebrated at the 13th Annual World Travel Awards Gala held recently on the exotic Turks and Caicos Islands. Farhan Faraidooni, CEO of Sama Dubai, said: "It is a great honour to be nominated by industry peers for the internationally acclaimed World Travel Awards. We also regard the nomination as an immense responsibility to continue meeting international expectations and sustaining our credibility of creating landmark projects that stand apart by virtue of their exclusivity." Set just outside Muscat, the 'Salam Resort and Spa -- Yiti' will be a beachfront property set against the impressive mountain range with stunning views of the Gulf of Oman. It will be developed in partnership with Oman's Ministry of Tourism.
Building on the natural canvas provided by Oman's breathtaking surroundings, the 'Salam Resort and Spa -- Yiti' will harness the beauty of the region, offering long stretches of beach and spectacular views. The architecture has been inspired by the Omani lifestyle and will remain true to the traditions and culture of the region. The mountain and beach club setting will deliver a luxurious and sophisticated environment to guests seeking escape. The resort hopes to attract international and regional tourists as well as second-home owners in search of tranquillity, wellness and relaxation. The property structures will include exclusive five-star hotels, magnificent villas and exclusive apartments. Accommodation will be surrounded by golf courses, marinas, a state-of-the-art spa, wellness centre and eco-marina centre.
As a dynamic and highly ambitious organisation, Sama Dubai has well-developed plans for global expansion. It is committed to becoming the largest premium real estate developer in the region and one of the top five in the world. Sama Dubai's broad portfolio of business models include mixed use towers, industrial parks, marinas, resorts and spas, self-contained urban development, residential communities, mega malls and business parks. As the world's most comprehensive travel awards, the World Travel Awards represent the unanimous opinion of key professionals from the global travel industry.
Sama Dubai is active across several segments of the real estate development sector including tower buildings (under the 'Dubai Towers' brand), large-scale resorts (under the 'Salam' brand), business developments, mega malls and more. Sama Dubai's existing projects are: Dubai Towers -- Doha, Qatar; Dubai Towers -- Istanbul, Turkey; Dubai Towers -- Casablanca, Amwaj -- Rabat, and Marina de Casablanca, all in Morocco; Salam, Beach Resort and Spa -- Bahrain, Salam Mountain Beach Resort and Spa -- Yiti, Oman, and The Lagoons -- Dubai, UAE.
© Oman Daily Observer 2006
