DOHA: Qatar Automobiles Company (QAC), a division of Nasser Bin Khaled Holding and exclusive dealer of Mitsubishi Motors and Mitsubishi Fuso Trucks and Buses, is opening the largest Mitsubishi showroom in Qatar at Al Wa'ab City.
Spanning 4,200 square meters of space, QAC's state-of-the-art showroom will be located on Salwa Road, an integral part of Al Wa'ab City's recently enhanced retail and commercial accommodations. Qatar Automobiles Company's existing showroom will be turned into a used-car facility.
The showroom will house an on-location franchise café outlet with comfortable and trendy waiting and service areas. It will also feature onsite bank approvals and transactions bank desks. QAC will showcase the first ever Rally Art section offering accessories, as well as body & engine kits that can be purchased by customers to carry out related modifications on their Mitsubishi vehicles.
Carla Issa, Vice-President of Sales & Marketing at Al Wa'ab City said: "The presence of QAC within Al Wa'ab City is perfectly in line with our objectives for the project. We have been witnessing an increased interest from a large number of businesses looking to launch their operations from Al Wa'ab City ever since we have announced our Salwa Road showrooms and offices for rent."
"This new showroom reinforces the solid business performance of our brand proving that our company's expansion plans are going on as scheduled with this upcoming opening being a first in a series of success milestones for 2009. We are looking into increasing our investment in the market with enhanced sales and after-sales services and overall customer experience. This unique location within the prestigious Al Wa'ab City helps ensure great amenities and facilities for our customers who are looking to enjoy first-class and innovative automotive retail concepts," said Khalid Abu Shaa'ban, General Manager of QAC.
The showroom is expected to open in the last quarter of this year. Al Wa'ab City is Qatar's first family-planned community and a multi-use development conveniently located along one of Doha's main arterial roads and in close proximity to some of Doha's major academic institutions and sporting facilities. It integrates a wide variety of housing styles and options, small- and large-scale retail, low-rise offices, health facilities, and a world-class 200-room luxury hotel surrounding the 44,000 sqm stunning urban piazza - "Barahat Al Wa'ab". Al Wa'ab City is expected to be substantially completed next year.
© The Peninsula 2009
