Italian brand Pinsanity set to expand in Saudi Arabia

Pinsanity, the Italian pinsa - a delicacy of hand-pressed pizza - brand, is expanding its portfolio in the Middle East region with the introduction of its first international operational outlets in Riyadh, Saudi Arabia.

The home-grown brand’s primary location in the kingdom had opened on August 19 at Laban. The brand will be strengthened with two more branches opening in the financial district of Olaya, and the central neighbourhood of Qurtubah.

Set up as cloud kitchens in partnership with Kitopi KSA, the outlets will focus on delivery to local areas making it accessible for more residents and new customers.

Pinsanity Founder Alessandro D’ubaldo said: “Opening in Saudi Arabia was really only a matter of time, and we wanted to ensure we had the perfect locations for our branches.

"Pinsanity saw great success in the UAE and the Saudi Arabian market is a great expansion step, leading the way for future openings in the country and beyond.”

Director of Growth at Kitopi Manuel Oliveira said: “The brand has made a mark in the UAE and continues to grow within the region and we are glad to be their partner in such success.”

All outlets will be following government-advised rules and regulations in regards to Covid-19 as well as all other required safety protocols to ensure the wellbeing and safety of customers, apart from introducing digital menus.

The line up of new openings of Pinsanity will be available in Saudi Arabia through Hunger Station.-TradeArabia News Service

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