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Journalists follow the presentation of Huawei's new smartphone, the Mate S, ahead of the IFA Electronics show in Berlin, Germany, September 2, 2015. REUTERS/Hannibal Hanschke - RTX1QQYR Hannibal Hanschke - RTX1QQYR
Thursday, Jul 27, 2017
Dubai
Huawei will be opening its first experience store in the region in Dubai at the Dubai Mall in September this year.
“We are not opening the shop to boost the sales but for users to get a first-hand experience of our devices and to communicate with the consumers,” said Gene Jiao, president of Huawei Consumer Business Group, Middle East and Africa.
He said that the business environment in the UAE is more dynamic than in Saudi Arabia. It will open more shops in the Gulf, especially the UAE and Saudi Arabia.
“We see Dubai as a city that is strategically located to reach consumers in and around the region,” he said.
Naushad K. Cherrayil, Staff Reporter
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