Muscat: Now local and imported livestock owners can market and sell their livestock easily through electronic auctions on "Tharwa" platform.

“Tharwa” platform, an investment of Oman Technology Fund, announced the organisation of an Electronic Livestock Auction “Habta” to sell livestock electronically.

Samira Hilal Al Esry, Co-Founder of Tharwa platform said: “Tharwa Habta is an electronic livestock market for auctioning off local livestock. The idea of auctioning the livestock comes from the original Omani traditions that are still practised by citizens to get ready for the Eid. One of these practices is buying meat from local Habta in the various Wilayats of the Sultanate."

Interested livestock’s owners can contact the Client Services number: 71193935. This platform is jointly supported by the Ministry of Agriculture and Fisheries, and Al Bashayer Meat Company.

She added: “In view of the current conditions of the Corona pandemic and to avoid the transmission of the coronavirus (Covid-19), Tharwa platform is gearing up to organize a Habta for local livestock in coordination with livestock’s owners in various Governorates.

"A live and direct auction will be conducted in each Governorate to provide livestock to the various Wilayats of the Sultanate, as well as providing livestock home delivery service through a local delivery network of 300 Omani youth registered on the platform,” added Al Esry.

Al Esry confirmed that the auction will start on May 17 and continue to May 21 for a period of five consecutive days, from 9 AM to 4 PM every day; the livestock will be delivered on the next day directly. She explained that Tharwa aims at creating a food industry by Omanis, including the designers and managers of the platform, owners of the livestock and the deliverymen.

It is worth noting that the platform offers a mechanism of work for buyers and sellers in simple and easy steps, through the website of the platform The seller, firstly, registers his/her data, activates his/her account, then enters the products’ data. The platform, afterwards, displays the products and the seller should respond to the customer’s requests and prepare the requested livestock. After that, the deliveryman receives the order and delivers it to the buyer.

The buyer, on the other hand, goes to the platform’s website, browses the offered livestock, selects the livestock, enters the delivery data, pays the amount of the purchases, then receives the order from the deliveryman. The platform provides a diverse types pf livestock such as the Omani goats “Al-Jamudi and Al-Rahbi,” Somali goats and sheep, Sudanese sheep, Australian sheep, South African Dorper sheep, South African Van Rooy sheep, local and Somali cows, camels, Turkish goats, and other various types of livestock.

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