the Middle East Dubai, Sept. 9, 05 (WAM)--Ducab, the leading manufacturer of high quality power cables in the Middle East has introduced the innovative EasyPac, shrink-wrap packaging technology for its range of Building Wire cables.
The new packaging will present a range of benefits to Ducab's customers. The use of the latest technology will significantly reduce product storage space and minimise wastage by eliminating broken spools, thereby offering more value to customers.
Shrink-wrap is ecology and economy governed packaging in which each Mini Pac coil is packed in minimum shrinkable Polyethylene (PE) film material. The packaging material remains until all the cable has been used, as the cable is simply pulled from the center. A perforation in the film makes it easy to open the package. "Ducab has always placed great of emphasis on innovation and consumer research. Identifying consumer requirements and adopting the latest technological solutions to address these needs is high on Ducab's agenda," said Colin Paskins, Managing Director, Ducab. "Introduction of the EasyPac, shrink-wrap technology will complement our objective of increasing our overall capacity in building wire by 50 per cent this year, as customers can enjoy several benefits with the new technology while retaining practicality of use." "With the use of EasyPac, the process of installation becomes less labour intensive, requiring only one-third of the time taken for normal installation. Another important reason for Ducab to choose this technology was due to its eco-friendliness, as the shrink film used is recyclable. Ducab has been committed to environment conservation initiatives and we are glad that the shrink wrap technology furthers this cause," added Paskins. Ducab's customers will gain by the implementation of this technology as it reduces material storage, shipping and energy costs. In addition, it offers a rapid payback period by reducing labour and material costs. The new building wire packaging is lightweight and durable, is tamper proof and prevents soiling of the product. Ducab organised factory visits and presentations for its distributors and traders recently as part of launching its latest EasyPac wire packaging. The customers were given demonstrations outlining the procedures for installation and use. Farid Mohammed Ahmed - General Manager Operatoins, UAE said "We expect a major rise in demand for our products with the adoption of the EasyPac shrink-wrap packaging, especially with the surge in construction activity in the Middle East. The recent expansion of our Abu Dhabi facility will help us cater to the growing demand for high quality cables and we will continue to innovate our product and service offering to meet the changing consumer requirements,"
