07 March 2008
Doha - Villa Moda, the well-known Kuwaiti luxury fashion brand is planning to set up the first "indoor shopping street" in the Education City in collaboration with Qatar Foundation. This was disclosed by Sheikh Majed Al Sabah, a member of the Kuwaiti royal family and creator of Villa Moda, at Tasmeem Doha 2008.
Once established, the "shopping street" would be the first such facility in the Education City. The facility to be named "UR Street" will introduce a new concept of indoor street shopping in Qatar, claimed Sheikh Majed.
The shopping street will be set up at a 270 meter area, which will also have two multi-storeyed buildings, with shops on both sides selling various luxury lifestyle products. The facility has been designed by Philippe Starck, an internationally-renowned French designer. Sheikh Majed, however, didn't give any time frame for opening of the facility.
He said Villa Moda is also preparing to launch its second outlet in Doha at the Villagio Mall, which is expected to be opened in three or four months. The first Villa Moda store was set up at the Ritz-Carlton Doha.
Sheikh Majed, nephew of the late Emir of Kuwait, Sheikh Jaber Al Ahmad Al Jaber Al Sabah, launched the first Villa Moda store in Kuwait in 2002. The company, dealing in a wide range of high-end fashion products, has now grown in to an international brand with outlets in Dubai, Doha, Damascus and Bahrain, and a London store in the pipeline.
It was a long and hard struggle for Sheikh Majed to create a niche as a luxury fashion retailer, a field which was not considered ideal for a member of the royal family. " Ours is the only Middle Eastern luxury lifestyle brand with an international reach,' said Sheikh Majed. An innovative mix of regional and global concepts and standards made the venture a huge success, he added.
Doha - Villa Moda, the well-known Kuwaiti luxury fashion brand is planning to set up the first "indoor shopping street" in the Education City in collaboration with Qatar Foundation. This was disclosed by Sheikh Majed Al Sabah, a member of the Kuwaiti royal family and creator of Villa Moda, at Tasmeem Doha 2008.
Once established, the "shopping street" would be the first such facility in the Education City. The facility to be named "UR Street" will introduce a new concept of indoor street shopping in Qatar, claimed Sheikh Majed.
The shopping street will be set up at a 270 meter area, which will also have two multi-storeyed buildings, with shops on both sides selling various luxury lifestyle products. The facility has been designed by Philippe Starck, an internationally-renowned French designer. Sheikh Majed, however, didn't give any time frame for opening of the facility.
He said Villa Moda is also preparing to launch its second outlet in Doha at the Villagio Mall, which is expected to be opened in three or four months. The first Villa Moda store was set up at the Ritz-Carlton Doha.
Sheikh Majed, nephew of the late Emir of Kuwait, Sheikh Jaber Al Ahmad Al Jaber Al Sabah, launched the first Villa Moda store in Kuwait in 2002. The company, dealing in a wide range of high-end fashion products, has now grown in to an international brand with outlets in Dubai, Doha, Damascus and Bahrain, and a London store in the pipeline.
It was a long and hard struggle for Sheikh Majed to create a niche as a luxury fashion retailer, a field which was not considered ideal for a member of the royal family. " Ours is the only Middle Eastern luxury lifestyle brand with an international reach,' said Sheikh Majed. An innovative mix of regional and global concepts and standards made the venture a huge success, he added.
© The Peninsula 2008
