http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20121205:nBw056361a
   BMC Cloud Lifecycle Management and Consulting Services ensure a quickimplementationRIYADH, Saudi Arabia--(Business Wire)--mobily, one of the two largest mobile telecommunications companies in SaudiArabia, is a regional thought leader in the optimization of IT operations. Assuch, it quickly saw the benefits of cloud computing and embarked on a majorstrategic initiative to fully implement cloud and automate its ITinfrastructure. After a thorough competitive review, mobily selected the BMC Cloud LifecycleManagement (CLM) solution from BMC Software (NASDAQ: BMC) because of its provenability to deliver on key business requirements for the telecommunicationsleader. The company also engaged BMC Consulting Services to ensure a smooth andrapid implementation. "As a longtime partner of BMC Software, we have been very impressed with thecompany`s approach on Business Service Management and their best practicesconcerning the automation of our IT services," said Medhat Amer, CIO at mobily. Haithem AlFaraj, VP of IT operations at mobile, added, "The use of BMC Servicesmeant that the implementation and execution of the project was very wellorganized and efficient. Because of that we were able to manage all the requiredchanges that arose during the implementation process itself." The Challengemobily wanted to implement a private cloud that would automate serviceprovisioning, provide an easy-to-use interface to encourage rapid take-up byend-users and ensure scalability for anticipated growth. The Solutionmobily implemented the BMC Cloud Lifecycle Management solution to meet theseobjectives. The company also engaged BMC Consulting Services, including its BMCCloud Rapid Deployment and BMC Education Services offerings. BenefitsWith BMC Cloud Lifecycle Management and supporting BMC Consulting Services,mobily:  * Reduced time for provisioning services from three to four weeks to 35 minutes * Increased IT productivity by automating manual capacity management processes -such as provisioning - across both the physical and virtual data centerenvironment * Eliminated bottlenecks that delayed deployment of new applications * Obtained quick, dashboard-driven access to data that enabled better planningfor data center power and cooling requirements over time  For more information on mobily`s implementation and the BMC Cloud LifecycleManagement solution, please:  * Read the full mobily case study* Watch the BMC Cloud Life Cycle Management Demo* Access the BMC Cloud Computing Community* Visit the On the Mark blog* Follow @BMCSoftware and @BMCCloud on Twitter * Become a fan of BMC on Facebook  Business runs on IT. IT runs on BMC Software.Business runs better when IT runs at its best. Tens of thousands of ITorganizations around the world -- from small and mid-market businesses to theGlobal 100 - rely on BMC Software (NASDAQ: BMC) to manage their businessservices and applications across distributed, mainframe, virtual and cloudenvironments. BMC helps customers cut costs, reduce risk and achieve businessobjectives with the broadest choice of IT management solutions, includingindustry-leading Business Service Management and Cloud Management offerings. Forthe four fiscal quarters ended September 30, 2012, BMC revenue was approximately$2.2 billion. 
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