26 December 2008
Fayrouz International recently signed a deal with the Arabian Trading Supplies (ATS) of Mohamed Yousuf Naghi & Sons as its distributor in the Kingdom to further extend its reach to consumers covering more ground with even larger quantities of the six Fayrouz flavors. As an unconventional, grown-up brand which caters to young adults, Fayrouz International recognized the significance of broadening its distribution, hence covering a wider scope in the Kingdom to further meet consumer needs as part of the brand's vision. "As the first beverage to sign with the ATS, we are very much excited to build this partnership and look forward to a fruitful corporation with it," said Osama Abdul Rahman, country manager, Fayrouz Saudi Arabia. "Our turnover in 2007 was one percent of the Saudi soft drinks market share. The partnership with ATS is part of our approach as we plan to capture a share of three percent of the total size of the Saudi carbonated drinks market over the next three years, Mohamed Yousuf Naghi, chairman of ATS, said.
Fayrouz International recently signed a deal with the Arabian Trading Supplies (ATS) of Mohamed Yousuf Naghi & Sons as its distributor in the Kingdom to further extend its reach to consumers covering more ground with even larger quantities of the six Fayrouz flavors. As an unconventional, grown-up brand which caters to young adults, Fayrouz International recognized the significance of broadening its distribution, hence covering a wider scope in the Kingdom to further meet consumer needs as part of the brand's vision. "As the first beverage to sign with the ATS, we are very much excited to build this partnership and look forward to a fruitful corporation with it," said Osama Abdul Rahman, country manager, Fayrouz Saudi Arabia. "Our turnover in 2007 was one percent of the Saudi soft drinks market share. The partnership with ATS is part of our approach as we plan to capture a share of three percent of the total size of the Saudi carbonated drinks market over the next three years, Mohamed Yousuf Naghi, chairman of ATS, said.
© Arab News 2008
