MUSCAT -- Al Ansari Trading Enterprise LLC entered into a joint venture with UAE-based Proscape LLC. Proscape is one of the leading landscaping companies in the region and the new company under the joint venture has been named Proscape Al Ansari LLC. The joint venture agreement was signed recently by Ahmad Abdul Rahlim Anoohi, Chairman, Proscape LLC and Mohammed Ali Juma, Chairman, Al Ansari at a function held in Muscat. The new venture will enable both the partners to foray into new avenues of the landscaping business.
"Proscape Al Ansari will serve the growing landscaping market of the Sultanate with high quality projects and services. The new company will leverage on the extensive industry experience of Proscape LLC, along with the strong footing of the Al Ansari group," said Ahmad. Announcing the launch of the new company at a press conference here, Proscape chairman said: "The joint venture is a new opportunity for Proscape to expand its service into the developing economy of Oman.
This is our expression of confidence in the Middle East economy. It will also consolidate our status as a leading regional player in the landscaping industry. The new venture will meet the industry's requirements in Oman. Our partnership with an esteemed business conglomerate in Oman will help us expand Proscape's reach beyond the region."
Commenting on the timing of the launch of a new company Ahmad said: "Recession or no recession, expansion in Oman had always been in our mind and there is no denying the fact that Omani economy is doing well even in the time of global financial crisis." Statistics show a steady growth in the landscaping industry of the region, despite global setbacks in the property sector. It is concluded that this is a result of the regional governments' initiatives for 'greener surroundings'. It has also been observed that a few global players have already forayed into the Middle East's landscaping industry recently.
In a statement Mohammed Ali Juma said: "We, as a leading business conglomerate in the Sultanate, have identified an immense scope of landscaping opportunities in the country. The new joint venture is launched to tap the potential landscape and golf course market in Oman and to become the market leader in Oman's landscaping industry."
Kiran Asher, Managing Director of Al Ansari Group of Companies assured that the joint venture means more greenery in the Sultanate. "Oman is different from other GCC countries in terms of landscaping and greenery. Oman has potential and we have the expertise. With this joint venture we are looking forward to making Oman's landscape more beautiful and green."
Yusuf Nalwalla, Al Ansari's Joint Managing Director said: "Landscaping is generally misunderstood with greenery only. Under the hard landscaping we have many projects to build swimming pools and sports fields. We are also equipped to develop golf course and irrigation system." "Al Ansari has entered into this joint venture with very specific strategic intentions. It is felt that Oman is poised for growth in tourism and other infrastructural development. Currently, there is a vacuum for high quality landscape companies that can cater to innovative hard landscape, golf courses and soft landscaping for large areas, under one roof, using modern techniques and good engineering practices."
Earlier, Sayed Muhammed Rizwi, Executive Director of Al Ansari said, "The new venture will enable both the industry experts to foray into new avenues of landscaping business in the Sultanate. Our study confirms that landscaping business in the Middle East and Oman in particular has shown steady growth despite of global slowdown." Through our new venture we hope to develop more greenery and make our surroundings more beautiful, he said.
By Kaushalendra S Singh
© Oman Daily Observer 2009
