KUWAIT: "FTC" Federal Trading & Contracting co., a sister company of Kuwait Automotive Imports Co. (Al Shaya & Al Sagar), a leading automotive distributor of international brands such as Mazda, Peugeot, Michelin and Mobil, recently launched a new brand of high performance tires called "Achilles" manufactured by MASA, one of the top tire manufacturers in Indonesia.
PT Multistrada Arah Sarana Tbk, or 'MASA' (Company), is an Indonesian tire manufacturer which produces Passanger Car Radial 'PCR' Achilles tires and also Motor Cycle Radial 'MC' for domestic and international markets.
The company was established in 1988. At the beginning, the company's layout, design technological assistance was from Pirelli-Italy. The company also received technical and distribution assistance from Continental GMbh-Germany.
The current era of business success started when the company was taken over by new management in 2004, and completed restructuring in 2005. From that moment, the company kept on increasing production capacity and improving quality. Success continues with support from a larger dealer network, and a growing reputation of marked growth of the company's products from year to year. From 2004 until to 2010 the company's net sales grew by a 35%. This target was reachable due to the company achieving a good reputation for the products in the market domestically and internationally.
Multistrada products have obtained certification of compliance with quality standards both domestically and internationally. By combining technical and business skills as well as excellence in facilities owned, and the synergy of all employees the company continues to focus on change and innovation to increase sales and improve the MASA image in the world markets.
One of its products, The ACHILLES R1, is a racing tire developed for prepared vehicles looking for race and time attack-winning performance. It is designed to be the best tire in dry grip class, cornering power, steering response and turn-in precision which inspire driver confidence.
Achilles R1 broke Indonesian records in 2010 as the first Slick tires manufactured in Indonesia.
Achilles range, introduced in Kuwait, is suitable for Japanese, American and European brands of passenger cars as well as SUVs. Ashish Tandon, General Manager of Al Shaya & Al Sagar emphasized that Achilles tires would delight new customers with high performance and very competitive prices.
FTC management, with the guidance and support of the KAICO top management, will make sure that the introduction, existence and popularity of these tires throughout Kuwait is done widely and aggressively in the next couple of months.
© Kuwait Times 2012
