WHIRLPOOL CORP

Business Summary

Whirlpool Corporation is a home appliance company. It is a manufacturer of kitchen and laundry appliances. Its segments include Major Domestic Appliances (MDA) North America; MDA Latin America; and Small Domestic Appliances (SDA) Global. In the United States and Canada, it markets and distributes home appliances and other consumer products primarily under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors and builders, as well as directly to consumers. In Latin America, it produces, markets and distributes its home appliances and other consumer products primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In SDA Global, the Company markets small domestic appliances under the KitchenAid brand name to retailers, distributors and directly to consumers. It serves the countries of the United States, Canada, Mexico, Germany, Australia and France.

Country of Incorporation

United States of America

Incorporation Date

1955-08-10

Business Sector

Cyclical Consumer Products