Friday, May 18, 2007

Dubai: A Malaysian wireless networking firm is hoping a Saudi investment company and a well-known regional telecom expert are its keys to success in conquering the Middle East market.

Green Packet, which has 400 employees worldwide, has created a joint venture with Saudi Economic and Development Co, an investment group, to create mobility software solutions geared for both consumers and telecom providers in the region.

It has also recruited a real life ambassador to spread the word about Green Packet throughout the Middle East. Ali Al Mashat, former professor of telecommunications at Baghdad University and ambassador of Iraq to Unesco, has joined as chairman of the company's Middle East operations.

Al Mashat told Gulf News that he believes the mobility solutions that Green Packet is developing, such as ways to make wireless Internet access faster and cheaper on both phones and computers, will soon be in high demand.

"Convergence is a necessity for the coming future, and Green Packet products are converging the worlds of telecommunications and the Internet to reduce limitations for users," he said.

Green Packet's first deal in the region happened in 2006 when it licensed its wireless broadband connectivity software to Kalaam Telecom, a Bahraini telecom and Internet service provider.

In Asia, the firm counts telecom operators, original equipment manufacturers and enterprises as clients and business partners.

Gulf News 2007. All rights reserved.