17 May 2011
RIYADH: Arabia Insurance Cooperative Company (AICC) made a comprehensive presentation of the diversified portfolio of its integrated insurance products and services at the recently held 26th National Festival for Heritage and Culture that was inaugurated in Jenadriyah under the auspices of King Abdullah, Custodian of the Two Holy Mosques.

The unveiling was aimed at educating the public on the importance of insurance. Wissam Hamdan, AICC marketing director, said "we are pleased to participate in the Jenadriyah Festival which has become a prominent event in KSA's cultural map, playing a vital role in preserving our cultural heritage and traditions. We seek to contribute toward enhancing the success enjoyed by the festival over the past years. During the event, we provided a comprehensive presentation of the diversified portfolio of our integrated insurance products and services in order to educate the public on the importance of insurance."

"Our participation in the festival confirms the importance we attach to this important event. It also emphasizes our commitment to elucidate the insurance packages in addition to contributing to the government efforts aimed at consolidating and preserving national heritage. Such initiatives also contribute to greater unity and development of our homeland, not to mention highlights the pride in our history," Hamdan added. AICC organized a competition in order to stimulate visitors, he further said, followed by the distribution of prizes for the winners which included insurance policies on vehicles. "We intend to establish educational programs on insurance services in major cities of the Kingdom for the sake of higher interaction with target audiences." Hamdan further said.

© The Saudi Gazette 2011