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A luxurious new arrival at Burj Al Arab

Burj Al Arab welcomes four new bespoke Rolls-Royce Phantoms.
Dubai, 12 May 2009: Burj Al Arab , the World's Most Luxurious Hotel and recognised as the symbol of Dubai, has today received four new bespoke model Phantom Rolls-Royce's into its already extensive luxury vehicle range.

The Rolls-Royce chauffeur service allows guests of the hotel to arrive in truly unique style and has proven to be incredibly popular. As a result of the increasing demand for this service, the iconic hotel has enlarged the fleet of Phantoms to ten - all of which have custom-made features specifically crafted to reflect the unique opulence of the hotel.

The chauffeur driven models were borne out of the Bespoke Programme by Rolls-Royce, a method that allows customers to create their perfect car, designed and built to their exact specification.

Inspiration for the new models was derived from the character and culture of Burj Al Arab itself, capturing the precise individual detailing reflective of the hotel's spirit and status. The resulting interior boasts Grecian key marquetry applied to the wood veneer, with the distinctive Burj al Arab logo embroidered into the leather headrests. The colour scheme and the marquetry combine to represent the magnificence and tranquillity of the hotel.

"We are extremely excited by the arrival of the new Phantoms, as we expect our guests will be. Our guests have long since enjoyed the chauffeur service as an essential part of their Burj Al Arab luxury experience and these additions will further enhance their experience." Commented Heinrich Morio, General Manager of Burj Al Arab ; in respect to the bespoke detailing he continued; "Unique detailing is a defining feature of Burj Al Arab and in line with Jumeirah Group's philosophy that luxury is a personalised, individual quality".

The handover of the Phantoms was attended by Peter Schoppmann, Regional Director of Rolls-Royce for the Middle East, and Stathis I. Stathis, representing AGMC, the sole dealer of the brand in Dubai and Sharjah. Schoppmann said "The Burj al Arab stands for the ultimate in luxury and has become a globally recognised landmark. As such we are delighted to have strengthened our relationship with this iconic destination."

The Rolls-Royce chauffeur service is one of the many luxurious touches that complement a guest's stay at the all-suite Burj Al Arab . Discreet in-suite check in, a private reception desk on every floor and a brigade of highly trained butlers providing around-the-clock attention, assure an unsurpassed personalised service at all times.

-Ends-

Jumeirah Group:
Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The Dubai-based luxury international hotel management group encompasses the world renowned Burj Al Arab , the world's most luxurious hotel and recognised as the symbol of Dubai, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House in New York.

The Group's activities are, however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Jumeirah Living, the Group's luxury brand of serviced residences offering effortless living in luxurious surroundings; global spa brand Talise; The Taste Department, the company's dedicated restaurant division; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management, the region's only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management; and Jumeirah Retail, with its 15 stores and dedicated luxury online store www.jumeirahcollection.com. Sirius, Jumeirah's Recognition and Rewards programme, offers members the ability to earn Sirius Points every time they stay, dine or shop with Jumeirah.

Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, initiating a new phase of growth and development for the group.

Jumeirah has extensive expansion plans to grow its portfolio of luxury hotels and resorts into key gateway or letterhead cities and aspirational resort destinations worldwide. Currently, the Group has several luxury five-star properties under development in the United Arab Emirates, Jordan, Qatar, Oman, Bahrain, Kuwait, Maldives, Bali, Thailand, China, Argentina, Spain, England, Scotland, Germany and the US Virgin Islands. In 2009, the Group is eagerly anticipating the grand opening of Jumeirah HanTang Xintiandi in Shanghai, Jumeirah's first hotel in the Asia Pacific region.

For further information please contact:
Jumeirah Group Corporate Communications
Director of Corporate Communications
PO Box 214159
Dubai,
United Arab Emirates
Telephone: +971-4-364-7947
Fax: +971-4-301-6655
E-mail: PR@jumeirah.com
Visit us at: www.jumeirah.com

Jumeirah Group Corporate Communications
Samantha Dancy - Public Relations Manager,
Gulf Region
PO Box 214159
Dubai,
United Arab Emirates
Telephone: +971 4 3647959
Fax: +971 4 3016655
E-mail: samantha.dancy@jumeirah.com
Visit us at: www.jumeirah.com

© Press Release 2009