Jul 21 2008

Largest personal collection of Starbucks Coffee merchandise exhibited at Dubai Summer Surprises 2008

Largest personal collection of Starbucks Coffee merchandise exhibited at Dubai Summer Surprises 2008
Suhail Al Zarooni displays personal collection of over 200 Starbucks mugs and other merchandise
Dubai - A special and rare collection of Starbucks merchandise including over 200 Starbucks mugs from cities around the world went on display last week as part of The Collectors exhibition, an annual event organised in support of the Dubai Summer Surprises 2008 in Wafi Mall.

"We were very pleased when we received Suhail Al Zarooni's request to showcase his collection," said Antoun Abou Jaoude, Marketing Manager of Starbucks Middle East and Egypt. "We provided four stands displaying many unique Starbucks merchandise to encourage this successful local initiative as part of Starbucks commitment to contribute to the community."

Commenting on his Starbucks Drinking mug collection, Suhail Al Zarooni, the renowned UAE collector said, "Whenever I travel abroad, I make it a point to visit Starbucks cafe and add a new item to my collection while I sip over a brew of my choice, mainly my favourite Starbucks hot beverage - a Latte with Caramel and Cream. In fact, one of the reasons I am drawn to the brand is because it allows me to extend my collection. Apart from a range of over 200 cheerful drinking mugs, the collection includes teddy bears which my children enjoy very much. Of course, I have to buy an extra one exclusively for my collection."

"One of the rare pieces I own is a white Starbucks drinking mug bearing the original Starbucks logo used between 1987 and 1992," he added.

Visitors of the mall were very interested in the collection, which will remain on display until [d1] Tuesday 22 July.

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About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with over 16,000 stores in 44 countries, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com

About M.H. Alshaya Co . (UAE)
M.H.Alshaya Co.
is one of the leading retail companies operating in the Middle East; and is the franchisee for more than 40 International retailer brands including H&M, Starbucks Coffee, Mothercare, Debenhams, Boots, MAC and Foot Locker. Based in Kuwait, Alshaya operates more than 1300 internationally branded stores across 13 countries: KSA, Kuwait, United Arab Emirates, Bahrain, Qatar, Oman, Lebanon, Jordan, Cyprus, Turkey, Russia, Egypt and Poland. This network of stores is supported by an integrated pan-regional infrastructure, incorporating best practice activities in retail operations, merchandising, marketing, IT, logistics, real estate, human resources and financial control. Alshaya Retail employs more than 14,000 employees from 35 nationalities. You can also access more information on our company by going to www.alshaya.com

For more information, please contact:
Sami Al Shorafa
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
Email: S.Alshorafa@asdaa.com

© Press Release 2008

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