Jeddah,KSA, 16th July, 2011: Abdul Latif Jameel Co. Ltd. (ALJ), exclusivedealer of Toyota vehicles in Saudi Arabia, has turned to Facebook for thelaunch of its new TV commercial campaign for Toyota Sequoia 4x4.
The TVadvertisement was filmed in Dubai in April, with the Toyota team travelling tothe UAE to choose the best actors participating in a performance test.
AdelEzzat, marketing executive director, ALJ, said: "It is a new idea that weadopted to communicate with the target audience through a creative commercialcampaign, targeting not just Saudi Arabia but entire Arab world. Awards andprizes will be given each week for people who comment or interact with images orvideo clips on the social media website."
He added:"After we introduced Sequoia 4x4 and FJ Cruiser vehicles at the final match ofCrown Prince Cup, in front of over 30,000 spectators and millions of televisionviewers, we managed to be the first in achieving leadership through Toyota's4x4 stands located at the playground track. More projects are being finalizedand we will announce the details soon."
ToyotaSequoia 2011 is a 4x4 family car which comes with latest features that appealto Toyota customers in Saudi Arabia. It offers big storage space as well asexcellent safety and control systems. It is a luxury car that provides comfortand entertainment for all family members. More than 2,000 members joined thewebsite campaign within a few days of its launch. The number has now crossed53, 000 subscribers. People can take part in the campaign, by registering onthe official site of Abdul Latif Jameel Company.
To participate in the campaign, please registeron the official site of Abdul Latif Jameel Company - Toyota on Facebook: http://www.facebook.com/ToyotaALJ
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© Press Release 2011
