SAS Analytics to help Expedia reap big insights from big data
SAS Middle East, the leading provider of business analytics software and services in the Middle East region, has revealed that its strategic global partnership with Expedia, the world's leading online travel agency, has helped drive in new ways to increase customer satisfaction and reinforce customer loyalty across the globe including the Middle East regions thriving travel and tourism market. With the use of SAS Analytics, Expedia was able to transform huge volumes of data into useful insights for decision making, thereby effectively optimizing online customer experiences and increasing customer lifetime value to fuel the company's growth.
Over the last year, the partnership has given Expedia the advantage of utilizing SAS Analytics as a strategic tool to relate key processes that range from customer lifeline value to acquisition-cost decisions. The SAS Analytics team used a special clustering technique to help learn more about customer behavior and preferences. Based on their findings, the analytics team was able to build predictive models that revealed the factors that most influence transactions. Customer lifetime value insights help Expedia determine what offers and promotions encourage repeat business. Since using SAS Analytics, the benefit to Expedia customers and Expedia's bottom line has been significant.
"In the direct response business, we track and measure everything so we need powerful analytical products that can handle big data," said Joe Megibow, VP and General Manager, Expedia US. "We use SAS for our analytical heavy lifting. With nearly 200 terabytes of customer and clickstream data in our data warehouse, we count on SAS predictive analytics and data mining to analyze extremely large data volumes. Analytical insights about customer needs and preferences help us deliver the value and convenience that earns their loyalty."
Megibow led Expedia's effort to consolidate the company's disparate data feeds into one and apply analytics to optimize marketing. Megibow presented his approach to hundreds of Web Analytics Association members who awarded him the Practitioner of the Year Award for Excellence. Diligence in data-driven decision making played a large role in Megibow's promotion to his current role as Vice President and General Manager for Expedia US.
To establish its culture of analytics, Expedia hires creative thinkers who not only understand data and analytics, but also its business and customer needs. The depth and breadth of SAS Analytics inspires innovative problem solving.
"Expedia has capitalized on SAS' experience solving different problems in multiple industries. The domain expertise of SAS is an incredible asset that helps us creatively apply technologies to seize opportunities and solve problems," said Megibow.
"With SAS predictive analytics, Expedia discovers important new ways to increase customer satisfaction. Expedia clearly understands how each marketing channel influences conversions on the site, allowing it to optimize marketing investments by channel. The value of analytics became crystal clear as annual gross bookings and revenue increased. Expedia's smart use of analytics helps them continually innovate and distinguishes the company as a winner in the online travel industry," concluded Tapan Patel, Global Product Marketing Manager, SAS.
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About SAS
SAS, the leader in business intelligence and analytical software and services, has delivered proven solutions that have helped drive innovation and improve performance to customers located at over 50,000 sites around the world. Established in 1976, SAS has recorded consistent revenue growth and an unwavering dedication to helping customers make better, fact-based decisions. The success of the company is reflected in its presence in our everyday lives; from the roads we travel, mortgage loans we purchase to the brand of cereal you eat and the mobile phone plan you select. SAS has helped organizations across all industries realize the full potential of their greatest asset: data. The company has made major strides in the move to transform data about customers, performance, financials and more into key information and predictive insight that lays the groundwork for solid and coherent decisions. That's why SAS is used at more than 50,000 sites in over 100 countries, including 93 of the top 100 companies on the 2010 FORTUNE Global 500® list. Empowerment is the key to success and SAS has given its customers the ultimate advantage -THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2011 SAS Institute Inc. Cary, NC, USA. All rights reserved.
For more information, please contact:
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© Press Release 2012
