Riyadh - Etihad Etisalat (Mobily) launched a new prepaid package called " Hala National" that features many options including reduced rates for local calls and free bonus after recharge.
The new package which targets new and existing Mobily customers gives the most reduced rates for local calls offered in the prepaid packages in the kingdom.
In a statement released on Saturday, Mobily said that through "Hala National", customers can assign one favorite local number to enjoy making calls to the favorite number (ON NET) for 40 Halalah per minute and for 50 Halalah/minute if the chosen number is outside Mobily's network. Outgoing local calls to other numbers will be charged for 45 Halalah/minute and 55 Halalah/per minute on Mobily network and other operators respectively.
Customers, who wish to go for all umbers discount option, can choose the evening discount feature to enjoy a low rate for all outgoing local calls (ON NET) for 40 Halalah/minute. Evening discount starts from 11:00PM every day and lasts until 7:00AM the following day.
One of the competitive aspect that " Hala National" offers is that all customers will receive a 100% free bonus amount that will be equal to the recharged amount.
"Hala National " , however, is one of "Hala" packages series launched by Mobily to provide its customers with different services designed to everyone needs. The series includes " Hala International" which gives reduced rates for international destinations including India , Pakistan, Bangaldish, Egypt and many more.
Mobily's marketing strategy of segmentation is the first in the Saudi telecom market that fulfill what customers need and expect .The Company introduced "Raqi" for VIP customers , " Najma" for ladies and " Fallah" for youths segment.
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© Press Release 2011
