14 June 2012
"The First Independent Service Centre with Intelligent Online Booking Engine and iPad Check-In"

'The Garage, by SilberArrows' specializes in the Service, Maintenance and Repair of Germany's most prestigious passenger car brand; Mercedes-Benz.

Having opened its doors at the end of May in a brand new site in Al Quoz 1, near Times Square Shopping Mall, the 28,000 square foot premises is home to the head office, a 16 bay workshop and a plush customer reception. 

The company has been set up by three partners comprising of a British Mercedes-Benz Master Technician, trained at the Mercedes-Benz factory in Germany; an Emirati Entrepreneur with a host of successful businesses to his name; and a British Marketing & Sales Expert with a wealth of experience with Prestige Car companies in the UAE and UK.  Between them they have designed the SilberArrows Brand to deliver meticulous engineering performance and exceptional customer service.

The Independent Mercedes-Benz Service Centre is equipped to cope with all aspects of service, diagnosis and repair throughout the passenger car portfolio within the Daimler brand, including; Mercedes-Benz, Maybach, McLaren SLR and AMG.  The Service Centre has been equipped with the latest diagnostics technology and tooling; all operated by a highly capable and qualified Technical Team with over 50 years of Daimler experience between them.  SilberArrows supplies and installs only genuine Mercedes-Benz spare parts and has also partnered with Mobil Oil to provide its customers with the highest quality lubricants.  Furthermore, they have the rare capability to service and repair Hybrid and Armored vehicles.  Although specializing in the Daimler Brands, they do have the experience to service and repair other German makes too. 

To ensure that the personal touch is delivered at all times, SilberArrows has employed an all-female Customer Service Team from the Airline and Healthcare Sectors capable of conversing in eight languages to deliver the finest customer service and attention.  They have also installed a Dealer Management System with the latest handheld wireless tablet technology along with an integrated and interactive online appointment system called "Appoint365" to provide a seamless customer journey.  This investment in technology will allow customers to book their service online and upon arrival receive a professional reception through its "iPad Check-In" from one of the highly trained and welcoming Customer Service Advisors.

Complementing the usual 'Garage Services' for Mercedes-Benz owners in the UAE, SilberArrows are also the sole distributor for the globally acclaimed German Tuning Company 'MKB-Tuning'.  This partnership will provide performance upgrades from software enhancements to hardware installations such as exhaust systems and rims.  SilberArrows can also provide SMART Repairs including paint-less dent removal, minor paint repairs and Gtechniq Paint Protection.

The longer term vision for the company is to restore and sell classic Mercedes-Benz vehicles along with providing more modern day used vehicles as part of their extended portfolio of products and services.  Their aspirations also include other markets within the GCC with interest already from Bahrain and with their sights on other Emirates within the UAE to roll out the SilberArrows Brand.

For online booking, fixed price services and to register your interest, go to www.silberarrows.com or call their toll free number of 800 1934.

The Name 'SilberArrows' is a link to the nostalgic Mercedes-Benz racing of yesteryear with the term 'Silver Arrows' or 'SilberPfeil' becoming referred to for first time in 1934;  The international governing body of motor sport in 1934 prescribed a maximum weight limit of 750 kilograms for Grand Prix racing cars, excluding tyres and fuel. It is said that when in spring 1934 the Mercedes-Benz team placed its new Mercedes-Benz W25 on the scrutinizing scales prior to the Eifelrennen at the Nürburgring, it allegedly recorded 751 kg (1,656 lb). Racing manager Alfred Neubauer and his driver Manfred von Brauchitsch, who both later published their memories, claimed that they had the idea of scraping all the white paint from the bodywork. The story continues that next day the shining silver aluminium beneath was exposed and scrutinizing was passed. After the 350 hp (260 kW) car of v. Brauchitsch won the race, the nickname Silver Arrows was born, according to legend.

The mix of German and English for SilberArrows is to demonstrate the link back to the German Car Brand that is held is such high regard in the region.  The SilberArrows tag line, "Fϋr immer Mercedes", German for 'Forever Mercedes', was chosen to illustrate the Partners recognizing themselves as big fans of the Mercedes-Benz brand and also to promote the vision of the company; that is to provide engineering excellence to help your Mercedes-Benz last for longer! 

For further information on SilberArrows please contact the Managing Director on info@silberarrows.com  or call 04 380 5515.  Silber Arrows trades under the Professional License of 'Silber Arrows 1934 Auto Repairing LLC', P.O Box 185095, Dubai. U.A.E.

www.silberarrows.com

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SilberArrows 1934 Auto Repairing LLC, based in Dubai, UAE is an independent Service Centre specializing in the service, maintenance and repair of Mercedes-Benz Passenger Cars, the McLaren SLR, the AMG Range and Maybach; SilberArrows is NOT endorsed nor represents Daimler-AG or any of its products or services

© Press Release 2012