Entertainment business takes centre stage at industry show

DUBAI April 4, 2011: H.E. Hussain Lootah, Director General of Dubai Municipality, opened the 17th edition of the Dubai Entertainment, Amusement and Leisure (DEAL) exhibition at the Dubai World Trade Centre this morning.

The trade show, which brings together industry leading brands, local suppliers and attractions and theme park managers, will see a number of new-to-market brands being launched into the Middle East this week, along with news on the latest developments in the world of entertainment.

"DEAL offers up three days of intense business negotiations, and due to the nature of the industry it also offers three days of fun and entertainment. We have an eclectic array of attractions and entertainment options on the show floor and urge anyone related to the amusements industry to come along and see what it is all about - you won't leave disappointed!" said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), organiser of DEAL.

Companies from more than 30 different countries are present at the show this week, offering a diverse array of amusement and entertainment products.

ASEM from Turkey is a provider of entertainment acts such as dance groups, music groups, circus acts, and special shows. The company is looking to expand its reach across the Middle East.

"We are already working in Gulf countries such as Qatar and the UAE. We believe that there is a chance to find more business in this region and we can reach this market through the DEAL exhibition," said Mustafa Cakar, General Manager of ASEM.

Guzzi Eugenio from Italy is another entertainments provider. The company is returning to DEAL for the eighth consecutive year. "We've become a landmark exhibitor for customers who are looking for high quality and original entertainment products," said Emanuele Guzzi, Sales Manager, Guzzi Eugenio.

At present, 50% of the company's business is from the Middle East, however, Guzzi is confident that, now the recession is over in Dubai, more business is out there.

"There are many new shopping malls and theme parks opening all around the Middle East. With the end of the crisis, great orders will set the economic restart," he remarked.

Germany's HUSS Park Attractions is attending DEAL to showcase its innovative products. The company was recently involved in Abu Dhabi's Ferrari World with the turnkey supply of a number of non-coaster attractions including the G-Force Shot and Drop tower, which is the centrepiece of the big indoor area.

"The Middle East is a market for the future, with strong development in the tourism and entertainment industries. This is true despite the recent financial crisis. Dubai is still at the forefront of visions and development plans, which makes this place so interesting," said Michael Hesse, 
Vice President, Director Sales, HUSS Park Attractions.

DEAL 2011 will welcome some of the amusement industry's leaders, with regional and global names such as Amusement Services International (ASI), Falgas Industries, Rainbow Productions, Zamperla Middle East and Warehouse of Games.

Brand names on display will include SEGA, Triotech, Magnetic Cash, Simuline and Cogan. In total, more than 200 exhibitors from more than 30 countries are participating.

DEAL 2011 will take place from April 4-6 at the Dubai World Trade Centre. For more information visit www.themeparksdubai.com

Substantial industry support for DEAL is given by the Amusement Industry Council of Europe, including Association Fabricantes Y Exp. Maquinas de la Foia de Bunyol (Spain) Associazone Nazionale Costruttori Attrezzature, Spettcoli Viaggianti (Italy); Amusement & Leisure Equipment Suppliers of the UK; American Amusement Manufacturers Association); International Association of Amusement Parks and Attractions; India Association of Amusement Parks & Industries; and the World Water Park Association.

-Ends-

About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 16 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Chemical Process Plant and Machinery (CPPM), Sign and Graphics Imaging (SGI), Franchising Middle East (FME) and Sportex Middle East. 

A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.

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© Press Release 2011