Dubai, UAE - 17 January 2016

Citymax Hotels, the hospitality division of the Landmark Group and voted the UAE's leading budget hotel brand at the World Traveller Awards 2015, reveals its average occupancy rate across its six UAE properties for 2015.  Additionally, the group, known as the region's home-grown first three hotel brand, issues key insights into inbound tourism trends by nationality for the past year.  

The mid-market group of hotels is a much favoured and popular choice offering award-winning hospitality at extraordinary value. Operating across the UAE, the hospitality management company experienced an average occupancy increase of 5% in 2015 across its Bur Dubai, Al Barsha and Sharjah properties. 

Citymax also notes that the proportion of Middle East inbound travellers has increased over the past 12 months, jumping up by 7%.  This is in comparison to international countries such as Russia, which has seen a contraction in visitor numbers to the properties of around 12%. The proportion of travellers from Europe, the Indian subcontinent and Asia remained steady.

Commenting on the tourism trends, Russel Sharpe, COO of Citymax Hotels said: "We are delighted that Citymax Hotels achieved a positive occupancy level in 2015 despite fluctuations in the global tourism market last year.  In particular many of these changes can be attributed to fluctuations in the values of currencies such as the Euro and Russian Rouble which also affected the inbound tourism industry. However, Citymax Hotels witnessed an increase in the proportion of Middle Eastern tourists, especially during the long weekends last year."

He continues: "Our outlook for 2016 continues to remain positive, and we're preparing for the year with an enhanced hotel offering and increased presence on the UAE hospitality scene."

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For further information please visit www.citymaxhotels.com, www.facebook.com/citymaxhotels  or on Twitter @citymax_hotels.

About Citymax Hotels
Citymax Hotels is part of the hospitality division of Landmark Group, with six hotels located in prime locations in Al Barsha, Business Bay, Bur Dubai, Sharjah and Ras Al Khaimah. The mid-market group of hotels is a much favoured and popular choice offering award-winning hospitality at extraordinary value.

As the largest of the three operational properties, Citymax Hotels Bur Dubai is located in the heart of Dubai's historical district and offers 691 contemporary and comfortable rooms with free Wi-Fi throughout. The hotel features an extensive dining portfolio consisting of a Lavazza coffee shop, City Cafe, Claypot, Sizzling Wok and The Huddle Sports Bar & Grill.

Situated next to the Mall of the Emirates, and close to Dubai Metro, Media City and the beautiful Jumeirah Beach, Citymax Hotels Al Barsha attracts a mix of both business and leisure to its 376 rooms. The hotel offers free Wi-Fi throughout and has two bars; Maxx Music Bar & Grill and The Huddle Sports Bar & Grill as well as a Lavazza coffee shop and a City Cafe.

Located in close proximity to major shopping, industrial and cultural areas, Citymax Hotels Sharjah has 239 guest rooms and spacious meeting rooms. The hotel features a City Cafe and a Sizzling Wok.

Citymax Hotels Awards

·         World Travel Awards 2014 and 2015; Citymax Hotels - Middle East's Leading Budget Hotel Brand

·         Business Destinations Travel Awards 2015; Citymax Hotels Al Barsha - Best Budget Accommodation

·         Provider Dubai

·         MENA Travel Award 2014; Citymax Hotels - Best Price Value Hotel

·         Tatweej Academy for Excellence Awards 2014; Citymax Hotels - Best Budget Hotel

·         BBC Good Food Awards 2014; Best Indian Casual Dining - Claypot at Citymax Hotels Bur Dubai

·         BBC Good Food Award 2014; finalist - Sizzling Wok at Citymax Hotels Bur Dubai

·         TripAdvisor Travellers Choice Award 2013; Top 10 - Citymax Hotels Al Barsha

·         Ahlan Masala! Awards 2011 and 2014; nomination - Claypot at Citymax Hotels Bur Dubai

·         TripAdvisor Travellers Choice Award; Best Bargain Hotel in UAE 2011 - Citymax Hotels Al Barsha

FOR FURTHER INFORMATION
TOH Public Relations
Jenna Saunders| Angeline Lewis
+971 4 382 8900
jenna@tohpr.com | angeline@tohpr.com

© Press Release 2016