01 August 2016
Dubai, UAE - Cradlepoint, the global leader in cloud-based network solutions for connecting people, places and things over wired and wireless broadband, announced today that it is expanding its presence in the Middle East. Partnering with Midis Group, a pioneer in operations management, Cradlepoint is entering the UAE, Saudi Arabia, Oman, Qatar, Kuwait and Bahrain to gain further market reach.

Cradlepoint provides innovative solutions for cloud-managed business continuity, primary and parallel networking, mobile, and M2M/IoT networking. Cradlepoint's regional sales teams in the Middle East are the next step in continuing the accelerated growth that Cradlepoint has achieved over the past year.

George Mulhern, CEO of Cradlepoint, said: "We are at an exciting time in Cradlepoint's geographic expansion. The Middle East have seen a migration to high-speed mobile networks enabling our unparalleled cloud-based solutions across market verticals.

"Establishing in-region support for our channel partners will provide local knowledge, expertise and experience to deliver our sales programmes and will be key to the continued success of our customers."

Hubert Da Costa, Vice President EMEA, Cradlepoint, said: "Cradlepoint's partnership with Midis Group will drive our growth in the Middle East and strengthen our distribution channels. Midis Group will be working as a direct extension of our existing sales and marketing resources and will continue our strategy of building a highly experienced team to implement innovation that provides new areas of opportunity for channel partnerships to meet the needs of our joint customers."

Husni Hammoud, General Manager, Emerging Markets, said: "Cradlepoint's technology solutions are world-class and ideal in markets such as retail, hospitality, public sector and transportation. Midis Group is well positioned to work as Cradlepoint's partner in the Middle East with decades of operational expertise that will facilitate rapid growth."

About Cradlepoint
Cradlepoint is the global leader in cloud-based network solutions for connecting people, places and things over wired and wireless broadband. Cradlepoint NetCloud is a software and services platform that extends the company's 4G LTE-enabled multi-function routers and ruggedized M2M/IoT gateways with cloud-based management and software-defined network services. With Cradlepoint, customers can leverage the speed and economics of wired and wireless Internet broadband for branch, failover, mobile and IoT networks while maintaining end-to-end visibility, security and control. Over 15,000 enterprise and government organizations around the world-including 75 percent of the world's top retailers, 50 percent of the Fortune 100, and 25 of the largest U.S. cities-rely on Cradlepoint to keep critical sites, workforces, vehicles, and devices always connected and protected. Major service providers use Cradlepoint network solutions as the foundation for innovative managed service offerings. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with development centers in Silicon Valley and Kelowna, Canada, and offices in the UK, Australia and Japan.

About Midis Group
Midis Group is a privately-owned group of IT companies with over 4,500 employees in sales, technical support and operations. Its mission is 'to be a high-integrity partner, providing world-class technology brands and solutions into emerging markets and focusing on customer satisfaction'.

Cradlepoint EMEA, Hubert Da Costa
Tel: +44-(0)1753-70-10-41
hdacosta@cradlepoint.com
http://me.cradlepoint.com

Midis Group, Husni Hammoud
Tel: +971-4-435-0992
husni.hammoud@midisglobal.com
http://www.midisgroup.com

© Press Release 2016