Dubai, UAE: 22 November 2016

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is highlighting its new initiatives aimed at further enhancing the overall visitor experience and boosting green tourism practices, as part of the activities that are being held during UAE Innovation Week from 20 – 26 November.

Dubai Tourism has set up an exhibition stand at BOXPARK, the offbeat outdoor destination by Meraas, that is showcasing a new version of the Dubai Calendar App, two exciting concepts developed under the Dubai Sustainable Tourism Initiative, and information on the Dubai Expert training programme.

The annual UAE Innovation Week was launched in 2015 by His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai to help create and sustain a culture of innovation in the UAE and help position the country as a global hub for innovation. Dubai Tourism is one of the government entities that are organising activities to celebrate Innovation Week in each emirate.

Ahmed Khalifa Al Falasi, CEO, Corporate Services and Investments, Dubai Tourism, said: Dubai Tourism’s participation in the UAE Innovation Week offers us the opportunity to create awareness of the unique initiatives that we have launched in line with the vision of our leadership to support the continued development of world-class facilities and services to benefit all residents and visitors. The UAE Innnovation Week is an excellent platform for sharing knowledge and we would like to invite everyone to visit our exhibition at BOXPARK to get an insight into the innovative and creative concepts that are constantly introduced at Dubai Tourism.”

Open daily from 3-9pm, the free-to-attend outdoor exhibition at BOXPARK features an upgraded Dubai Calendar App, a digital smart hub that is being displayed on an interactive screen designed as a mobile phone frame and offering visitors the opportunity to view all upcoming events in Dubai, buy tickets and make seat reservations through just one click. There are also video screens on site, highlighting Dubai Calendar activities.

Visitors to the Dubai Tourism stand at BOXPARK can also learn about the Hospitality Sustainability Board Game and the Carbon Calculator, two concepts developed under the Dubai Sustainable Tourism Initiative.

Workshops will be held daily during the exhibition to allow representatives from the hotel industry to play the Board Game, an educational tool that was created specifically for Dubai’s hotel industry to contribute towards the city’s goal of sustainability, and also use the Carbon Calculator, a software developed in collaboration with Dubai Carbon Centre of Excellence to help hotels identify cost-saving opportunities.

The hotel industry representatives will also be able to learn about the Dubai Expert training programme, created in the form of an online game that aims to provide travel agents important tourism information and teach them methods of effectively selling Dubai, and thereby drive visitor numbers to the city.

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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.

Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, Dubai Tourism operates 20 offices worldwide.

FOR FURTHER INFORMATION PLEASE CONTACT:
Dubai Tourism
mediarelations@dubaitourism.ae 
[+971] 600 55 5559
[+971] 4 201 7631

© Press Release 2016