100 companies expected to exhibit at Dubai Drink Technology Expo

DUBAI, 20th February, 2017 (WAM) -- A number of beverage industry shows and events are lined up to take place in Dubai next month, which will highlight the latest trending technologies, products and services in this burgeoning industry.

The ninth edition of the Dubai Drink Technology Expo, #DDTE2017, takes place from 7th - 9th March at the Dubai International Convention and Exhibition Centre. This year, Dubai Drink Technology Expo is marked by the participation of over 100 local, regional, and international exhibiting companies covering the whole spectrum of the beverage industry, all coming to display and share their latest products, services, techniques, and expertise.

Dubai Drink Technology Expo is one of the main B2B trade events in the Middle East and North Africa region for beverage companies to present their latest technology and innovative system solutions for the entire production chain of various beverages ranging from carbonated drinks, fruit juices, bottled water, energy and wellness drinks, milk, functional drinks, tea, and coffee.

Commenting on the event, Anas Al Madani, Vice-Chairman and Group CEO of Index Holding, said, "The beverage industry is currently witnessing a period of rapid change. Healthy drinks are on the rise, and the demand for more organic components can't be ignored." He added, "The global sales of sugary sodas are constantly falling, leaving a void in the markets that beverage producers have to fill. Figures have shown that sales of carbonated beverages in North America were flat in 2016, thus the global beverage industry has been reshaping itself, and the Middle East region is starting to witness similar changes in local demand. The industry is witnessing a rise in the number of new beverages relying on new ingredients, sizes, and packaging. Dubai Drink Technology Expo 2017 aims to address those rapid changes in consumer demand, and help beverage producers to prepare for, and benefit from, those changes and opportunities."Running parallel to the exhibition, the 6th Global Water and Beverage Technology Congress will feature a number of educational sessions and B2B business meetings over three days, and the conference will be held under the theme, "The Future of Beverage Processing and Packaging". Buyer-focused keynote speakers from the industry will discuss the latest innovations in the water and beverage industry, sanitation and microbial control, beverage trends and the regulatory environment, challenges, the future of beverage packaging and many more.