PHOTO
- Google.org to award grants to ‘Emirates Foundation’ in UAE and ‘Education for Employment’ in Egypt to train unemployed youth with a target of 50% female participation
- ‘Maharat min Google’ to be part of ‘Udacity’ online MOOCs, allowing more Arabic speakers access digital skills
- Over 100K Arabic speakers learned digital skills through ‘Maharat min Google’
Dubai: Google announced today that ‘Maharat min Google’, its online program that teaches digital skills available in Arabic, is expanding in MENA with new collaborations. Google.org, Google’s philanthropic arm, is granting 300,000 USD to Emirates Foundation, a nonprofit organization in the UAE, which will roll out digital skills trainings to 5,000 unemployed youth in rural areas and underserved communities, helping them to prepare for and secure jobs. Google.org is also granting 350,000 USD to Education for Employment Foundation (EFE), in order to improve job readiness capacity for 1,500 unemployed Egyptian youth. In collaboration with different universities across the country, EFE will offer digital skills in-person trainings in addition to career coaching sessions.
The International Computer Driving License (ICDL Arabia) in collaboration with Google is launching a joint marketing certification program designed to help youth in Egypt find jobs, grow their careers or start their own businesses. The program offers a comprehensive curriculum about digital skills in Arabic combining “Maharat min Google”, alongside ICDL’s existing digital marketing certification program. Endorsed by the Ministry of Higher Education, ICDL Arabia will conduct in-person trainings to more than 10,000 students across universities and vocational institutes in Egypt.
Collaborations with Emirates Foundation, EFE and ICDL Arabia will target 50 percent female participation. Google is looking for further local partnerships across the region with governments, universities, private-sector businesses and nonprofits to expand the reach of its ‘Maharat min Google’ program.
Udacity, online learning platform, in collaboration with Google launched ‘Digital Freelancer Nanodegree’ program, designed for students to learn the skills and tools needed to launch successful freelance careers. The program can be accessed online (official website), and includes ‘Maharat min Google’ case studies and other accredited learning materials.
Tarek Abdalla, Regional Head of Marketing, Middle East & North Africa at Google said, “Earlier this year, we set out to do our part to fill this gap through ‘Maharat Min Google’, the all-Arabic online platform that is a free one stop shop on everything from building a website to marketing your business around the world. We’ve been working with partners to help all Arabic speakers, whether in work, studying or unemployed, to grow their skills, careers, and businesses through our digital skills program. We are proud that 100,000 have taken the course so far, and we are excited to expand the program in the region in 2019, and see what great things people can do when given the right tools and skills.”
‘Maharat min Google’ — g.co/Maharat — has 100 lessons across 26 core topics in digital marketing that include search engine marketing, social media, video, e-Commerce, and data analytics, among others. Since launch in April, more than 100,000 Arabic speakers took the online course, and have spent more than 560,0000 hours on the portal. The highest number of participations came from 1) Egypt 2) Saudi Arabia 3) Morocco 4) Iraq and 5) Algeria. Youth in the Arab world (25-34) were amongst the highest in terms of participation. Additionally, people above 45 have also been visiting Maharat min Google and they make up 20% of total visits.
As a result of ‘Maharat min Google’ training to date, and based on large scale independent research with Ipsos[i], 15% of job seekers claim to have found a job and 20% of knowledge seekers claim to have grown in their career because of the program.
-Ends-
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
