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Dubai, UAE – It’s official: the world's biggest book sale has finally arrived in Dubai! A staggering three million brand-new English and Arabic language books of all genres are now up for grabs at an astonishing 50% - 80% discount at the first-ever Big Bad Wolf Book Sale Dubai, which starts on 18 October 2018.
Held in partnership with The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), the National Media Council (NMC) and Dubai Production City, the sale is open 24 hours a day, non-stop, for 11 consecutive days at Dubai Studio City, Sound Stage Venue. Doors open at 9.00am on Thursday 18 October and will close at 11.59pm on Sunday 28 October.
“Our vision of bringing The Big Bad Wolf Book Sale to Dubai is now a reality,” said Mohamed Al Aidaroos, Managing Partner of Ink Readable Books, the organiser of The Big Bad Wolf Book Sale Dubai. “The Big Bad Wolf Book Sale aims to promote a culture of reading through affordable brand-new books and there is a clear demand for such books in the region. By making millions of high-quality, English books accessible, we aim to ignite imaginations, foster creative thinking and help empower the future generation.”
MBRF has contributed a number of Arabic books and publications through its publishing arm, Qindeel Printing, Publishing and Distribution, as part of its commitment to promote the widespread use of the Arabic language.
With MBRF’s latest Arab Reading Index revealing that the average Arab citizen reads around 17 books per year, Al Aidaroos said that the event is ready to host hundreds of thousands of English and Arabic bookworms, occasional readers, students, families and avid shoppers over the next week-and-a-half.
Thousands of book lovers attended the Big Bad Wolf Book Sale Dubai’s special VIP Day today, with Big Bad Wolf members and competition winners given exclusive pre-sale access. The VIP Day was inaugurated by H.E. Jamal bin Huwaireb, CEO of MBRF.
“The Big Bad Wolf Book Sale arrives in Dubai with over three million brand new books at amazing discounts. We are delighted to partner The Big Bad Wolf Sale and would like to encourage everyone to visit the sale at Dubai Studio City, Sound Stage Venue,” said H.E. Jamal bin Huwaireb.
Founded in 2009 in Kuala Lumpur, Malaysia, Big Bad Wolf Books has been to multiple Asian cities in the last decade, including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. Dubai’s very own Big Bad Wolf Book Sale will reflect its commitment to ‘Changing the World One Book at a Time’. Readers of all interests, financial status or age groups can expect to find bestsellers, novels, business books, art and design titles, cookbooks and a wide range of children’s books from augmented reality to activity books.
“If you take the average thickness of one book and you imagine all the books at Big Bad Wolf Book Sale Dubai piled up into a single stack, it will be a cloud-piercing tower of books that is 48 times taller than the Burj Khalifa. We have a lot of books and we invite everyone to come and experience it,” said Al Aidaroos.
Majed Al Suwaidi, Managing Director of Dubai Production City and Dubai Studio City, said: “As part of our support to the reading initiatives launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Big Bad Wolf initiative meets our values of enabling education and sharing knowledge. This one-of-its-kind book fair allows book enthusiasts of this region to meet like-minded people and exchange ideas as well as giving a larger opportunity and access to books. We hope this initiative will strongly contribute towards Dubai’s vision of developing a knowledge-based competitive economy, and we are pleased to be part of it.”
Page-turning Partners
Big Bad Wolf Book Sale Dubai has also partnered with Careem, the leading ride-hailing app, which is offering existing and new customers 25 per cent discount on four rides per person to and from the Sound Stage Venue at Dubai Studio City during the 11-day sale.
Social Platforms
Fans can stay up to date on the latest Big Bad Wolf Book Sale Dubai news, giveaways and more via dedicated social media pages:
- Facebook: BigBadWolfBooks - UAE
- Instagram: BigBadWolfBooks_UAE
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About Big Bad Wolf Books
Known as the world’s biggest book sale, the Big Bad Wolf Book Sale specialises in providing the widest selection of books possible at the lowest possible prices. It offers brand new books at discounts as high as 60% to 80% available 24 hours a day during an event. The primary aim of the book sale is to encourage people of all ages to discover the joys of affordable, accessible reading.
The book sale features a wide range of books across all genres, including fiction and non-fiction bestsellers, young adult fiction, as well as an extensive collection of children’s books.
The Big Bad Wolf Books, the brainchild of founders Andrew Yap and Jacqueline Ng, has been a landmark event in Malaysia since 2009. It has toured across cities in Malaysia and has enjoyed success in Thailand, Indonesia, Sri Lanka and the Philippines, with plans to continue spreading the word, making reading more affordable around the world.
About The Mohammed bin Rashid Al Maktoum Knowledge Foundation
The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) was launched in May 2007 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai. Since its inception, the Foundation has introduced a number of distinguished and innovative initiatives and projects to firmly place Dubai and the UAE on the Arab and international knowledge map, in addition to facilitating the production and dissemination of knowledge and, ultimately, establishing knowledge-centred societies.
Specialising in education, research and entrepreneurship, MBRF launched a host of initiatives, including the Knowledge Summit, the Global Knowledge Index, the Mohammed Bin Rashid Al Maktoum Knowledge Award, the Nobel Exhibition, and the Literacy in the Arab World Challenge, among many others.
The Foundation’s initiatives seek to hone individual skills across many sectors and help people in the Arab world and beyond. MBRF’s projects also look to support sustainable development, prop up educational and knowledge programmes, and boost entrepreneurship.
About National Media Council
National Media Council is a federal authority established in 2006. Its role is to develop a national strategy for the advancement of the media sector that can strengthen the positive image of the UAE and keeping pace with its distinguished status at various levels.
This is in addition to observing the media sector in the country to ensure complementarity of roles to nurture a national media that keeps up with the times, draws on the UAE’s principles and values, and ably disseminates its message, which is based on the principles of moderation, middle path and tolerance.
The Council prepares the regulations, criteria and fundamentals necessary for the licensing and accreditation of media and media professionals. The Council lays down the regulations and criteria necessary to regulate the media and online publishing. It also coordinates with the authorities in the media free zones to put in place a regulatory framework for organizing the relations between them and the Council. The Council also proposes laws and regulations necessary to oversee the practice of media profession.
The Council arranges, through the Emirates News Agency (WAM), media coverage and follow up for all the socio-political, cultural and sporting events at the local and international levels. It disseminates such news through the local media and its external partners. It transmits all the news about the country in Arabic, English and French from 8 am. to 1 am.
About Dubai Studio City
Dubai Studio City, established in 2005, is a regional platform for companies within the broadcasting, filmmaking, media production, and entertainment sectors. DSC is home to regional and global powerhouses, and supports several industry events and activities. With an aim to foster innovation and increase knowledge in the entertainment sector, DSC also provides world-class training opportunities for local and international talent. Previously, the community has also contributed to blockbuster movies such as Star Trek Beyond and Mission Impossible: Ghost Protocol.
About Dubai Production City
Dubai Production City is a leading regional business hub that facilitates growth within the light industrial manufacturing community. Launched in 2003, Dubai Production City also supports key sectors of publishing, printing, packaging, graphic design, new media and exhibitions. It offers a smart infrastructure to its business partners, from state-of-the-art commercial offices, warehouse space and easy accessibility. Dubai Production City is also home to the in5 Media Innovation Centre, a platform that nurtures ideas and businesses to their next phase of growth. The holistic community combines unique businesses, as well as residential, retail and lifestyle offerings.
For Media Enquiries
Please contact the Big Bad Wolf Book Sale Dubai team at Action UAE:
Email: bbwdubai@actionprgroup.com / Tel: +971 4 3902960
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