17 April 2017

Dubai, United Arab Emirates

Panasonic Marketing Middle East & Africa, one of the global technology leaders, has announced the appointment of its new Managing Director Hiroki (Harris) Soejima, who took charge effective April 2nd 2017.

With an association of more than 33 years with the brand, Soejima brings with him rich and varied experience having spent most of his working career outside Japan, especially Europe and Australia.

With almost 8 years at the helm of Panasonic Europe operations, Soejima comes with an expertise in conceptualizing and implementation of sales and marketing strategies with a customer-centric focus.

Hiroki (Harris) Soejima Managing Director, PMMAF commented, Middle East & Africa with a huge customer base is one of the focus area of Panasonics growth strategy. As a brand, we are confident of satisfying the needs of our discerning customers who are keen on high quality products and solutions with our long tail of product line up to meet their everyday needs - be it home or business.

As the region gears up for mega events- Expo 2020 Dubai & Qatar 2022 FIFA world cup, it is an exciting time to be here and be a part of the region as well as Panasonics growth story. In addition, 2018 will be a landmark year for our brand as we will be completing 100 years since our inception he added.

Soejimas credentials in leading business transformation in competitive markets, long-term association with the brand and focus on excellence are well positioned to drive Panasonic to even greater heights. 

-Ends-

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.

To learn more about Panasonic: http://www.panasonic.com/global.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.                                                          

PMMAF website: http://www.panasonic.com

Press Release 2017