The sale will be at Al Salam Stores at City Centre Mirdif, where consumers can enjoy up to 90 per cent discount on all merchandise from 10am until stocks last.
Armani Jeans, DKNY, Michael Kors, Roberto Cavalli and D&G are some of the participating brands at the sale.
Reasons to get you shopping this DSF
>25-75 per cent discountat over 3,000 participating outlets across the Dubai. But be sure to get to the malls early to grab the best items.
>Shop and win.Spend Dh200 at participating malls of the Dubai Shopping Malls Group to get a chance to win cash and gift vouchers to the value of Dh1 million at participating malls.
>More discounts.Purchase a DSF Pass to get up to 65 per cent discount at over 60 top attractions and dining options across the city such as, 'At The Top' Burj Khalifa, Kaleidoscope, IMG Worlds of Adventure and La Perle.
>DSF is not just about shopping.Watch the mesmerising fireworks every night at Al Seef (9pm) La Mer (9pm) and The Beach (8.30pm) opposite JBR, will be having spectacular firework displays.
>Enjoy various light and musical shows, including 'The Lighting Fairies' and 'Light Umbrella' at Al Seef, the latest lifestyle destination by The Creek
>Visitors to The Beach opposite JBRcan enjoy the carnival atmosphere with live performances from local and international acrobats
>If you want to redecorate your home for 2018, get a chance to win a specially curated DSF concept room, complete with top furniture worth up to Dh10,000 for every Dh1,000 at Ikea, ID Design, Home Centre, Home Box and Cottage Chic
>Chance to drive home Infiniti QX60 plus Dh150,000in cash if you buy raffle tickets worth Dh200 from EPPCO and ENOC petrol stations, Global Village, Zoom, and Metro station across the city
>Friday shopping madness.Every Friday throughout DSF, there will be a 'Friday Surprise' with an exclusive retail product/product range sold at a great price at a specified shopping location.
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