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Season six of STARZ original crime series Power opened-with stellar viewership figures in its premiere week in the MENA region, with Saudi Arabia and UAE topping the charts. STARZPLAY, the leading subscription video on demand (SVOD) service in MENA, recorded a robust 240% increase in viewership as compared to season 5 premiere, with fans catching up on previous seasons as well.
Peak viewership was seen in the first 48 hours with 12% of STARZPLAY’s total platform subscribers tuning in to watch the debut episode. KSA and UAE experienced a 55% and 85% respective spike in viewership for season 6 premiere compared to the previous season.
According to STARZPLAY, viewers’ in MENA prefer watching POWER on their big-size smart TVs- an outstanding 42% increase in TV viewership observed on the platform as compared to mobile or desktop/laptop devices.
Power also drove an exceptional 300% increase in the number of people who watched the show as their first content asset, after subscribing to STARZPLAY in its premiere week.
The third most popular show ever on STARZPLAY, subscribers can watch the award-winning visionary hit drama anytime, anywhere and on the very same day it airs in the US exclusively on STARZPLAY.
Season 6 of the STARZ Original Series picks up with James “Ghost” St. Patrick seeking vengeance. His former partner and brother in arms must pay for the ultimate betrayal. Rocked to his core by the evil and cruelty of those he once called his family, Ghost devotes himself to one notion: success is the best revenge, with all intentions of getting both. As the Feds grow closer to convicting him, Ghost must remain vigilant towards those wanting to take him down for his past criminal enterprises.
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About STARZPLAY:
STARZPLAY ( www.starzplay.com ) is a subscription video on demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 20 countries across MENA and Pakistan. The service carries thousands of premium titles including exclusive STARZ Original content such as Power, Outlander, Spartacus and The White Queen.
STARZPLAY allows subscribers to watch its full HD and 4K content via most internet-enabled devices, smart TVs and game consoles, and is widely available on regional IPTV services. Its iOS and Android apps – installed on more than three million devices – also allow downloads for offline playback.
STARZ ( www.starz.com ), a Lionsgate company (NYSE: LGF.A, LGF.B) and State Street Global Advisors (SSGA) are the lead investors along with media and technology investment firms including SEQ Capital Partners and Delta Partners.
For media enquiries:
Feda Kassem | Srishti Soni
ASDA’A BCW
T: +9714 4507600
feda.kassem@bcw-global.com
srishti.soni@bcw-global.com
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