Dubai (UAE):– du, from Emirates Integrated Telecommunications Company, today announced an agreement with Munich-based Giesecke+Devrient Mobile Security, to offer its AirOn eSIM Management Solution to du. As a result of the agreement, eSIM will soon be commercially available for consumers (watches and smartphones) and M2M devices. With this technology, du is now able to embrace the next wave of eSIM evolution for consumer and M2M devices and provides eSIM services to its customer base. This was announced and demonstrated on the sidelines of the ongoing GITEX Technology Week, during 14 -18 October in Dubai. With this development, du will become the first telecommunications service provider in the Middle East region to offer eSIM services to its customers over smartphones.

Saleem AlBlooshi, Chief Infrastructure Officer, Emirates Integrated Teleocmmunications Company (EITC), said: “We are constantly innovating and developing our products and solutions portfolio to simplify and enhance the lives of our customers by leveraging the latest technologies. Individual and enterprise customers increasingly rely on multiple devices for myriad reasons and with eSIM, it’s a much more simplified experience. We believe that eSIM will accelerate the growth of IoT and M2M in the UAE by providing a single de facto standard for remote SIM provisioning.”

Once available, consumers will appreciate the simplified user experience and benefit from eSIM services, such as shorter time required to connect a device to the du network. Also users can expect an overall simplified handling and more reliability since the eSIM is embedded in the device itself. Additionally, eSIM technology has clear advantages also for du itself as a telecom service provider as it opens up new business models. Key benefits include connecting to different implementations of IoT and M2M for consumer and enterprise devices, and cost reduction for logistics and handling of legacy SIM cards. Therefore, du is now equipped to allow remote subscription provisioning of eSIM subscriptions to eSIM devices based on AirOn, the eSIM management solution developed by G+D Mobile Security.

”This collaboration with du marks our growing presence across the Middle East. From our experience, the consumer market is the most significant driver for eSIM and IoT,” stated Ali Sabetian, Managing Director of G+D Mobile Security FZCO. “We are pleased to be selected by du, one of the most forward thinking telecommunications companies in the region and we are certain that our partnership will enable du customers to reap the benefits of this new technology. With our platform, operators can be more agile and scale quickly to the need of the IoT.”

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About du

du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World Teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Media contact : 

Saugat Chatterjee

PR Lead

Email : saugat.chatterjee@du.ae 

Mobile : +971559367045 

About G+D Mobile Security 

G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany. The company is part of the Giesecke+Devrient group. G+D Mobile Security has a workforce of 5,700 employees and generated sales of approximately EUR 812 m in the 2017 fiscal year. More than 40 sales and partner offices as well as 20+ certified production and personalization sites and data centers ensure customer proximity worldwide.

G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. Our products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances and their customers every day to secure payment, communication and device-to-device interaction. G+D Mobile Security is a technology leader in its markets and holds a strong competitive position. For more information, please visit: https://www.gi-de.com/de/de/mobile-security 

Press inquiries for G+D:

Sourour Stanke.

E-Mail: sourour.stanke@gi-de.com 

© Press Release 2018

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