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Riyadh, KSA – In a bid to combat the spread of Covid-19 in the Kingdom, Dettol alongside its trusted distributor in Saudi Arabia, Arabian Trading Supplies (ATS), have announced their partnership with the Health Endowment Fund which will see the cleaning brand contribute USD 1M (3.87m Saudi Riyals) in products to help keep frontline health workers safe.
The Health Endowment Fund initiative aims to support the efforts of the Saudi government, under the leadership of King Salman and Crown Prince Mohammed bin Salman, in tackling the human and economic impact of Covid-19.
As a brand which exists to protect through challenging perceptions about germs, Dettol’s pledge will take the form of half a million hygiene and cleaning products that will be used to support the frontline health workers throughout the Kingdom in the fight against the pandemic.
Abdel Hamid El Safadi, General Manager - RB Health division in KSA, commented: “We are delighted to partner with the Health Endowment Fund in Saudi Arabia and work together in helping flatten the curve in the Kingdom by providing frontline health workers with some of our key products during this crucial time. Dettol was first invented for midwives over 86 years ago in the UK, so we have always played a key role in protecting the protectors and we look forward to further adding to the strong support the Kingdom has in place for key workers.”
Dr.Ibrahim Al Haidari of Health Endowment Fund said: “As one of the world’s leading disinfectant brands, we are pleased to have Dettol join our efforts in helping prevent the spread of Covid-19 in Saudi Arabia. We truly admire the dedication and willpower of our frontline workers who are working long hours under challenging circumstances to protect the Kingdom. We want to be as supportive as we can to them during these unprecedented times and this partnership is another step in allowing us to do just that.”
The initiative by Dettol joins the commitments made by holding company Reckitt Benckiser to support the global fight against Covid-19 with its RB Fight for Access Fund.
© Press Release 2020
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