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Dubai: During the first half of 2018, Citadines Al Salamah Jeddah has made major strides in its operations, going above and beyond its traditional responsibilities and investing heavily into the wellbeing of the local community.
Embracing the ideals of corporate social responsibility, and ultimately being a good corporate citizen, efforts at Citadines Al Salamah have been focused on reducing wastage and increasing recycling on a large scale. This is done in support of the Kingdom’s Vision 2030, which encourages businesses to contribute to developing the society and the country, while not being geared solely towards generating profits.
Heading the property’s efforts was the ‘Green Initiative’ introduced in January. The property collected recyclable waste - with a key focus on water bottles, which take long to degrade and are therefore detrimental to the health of the surrounding ecosystems. The collected waste was sent to Mawakeb Alajer, a social, economic and environmental initiative that could sell these to a recycling plant, and use the funds to support low-income families, orphans, and financially challenged university students amongst many others.
In honour of “International Childhood Cancer Day” in February, the staff at Citadines Al Salamah supported the Sanad Children's Cancer Support Association. The team met with 25 children at King Faisal Specialist Hospital, where they donned costumes of popular television characters and interacted with the children. Children were given costumes, face paint and props to brighten up their day, and one child’s wish was granted as part of the ‘Fulfilling A Wish Program’.
On 30th June, Citadines Al Salamah launched its “Clothes Donation Drive” project, aimed at gathering used clothes and shoes at the property. These donations are given to the Nema Society Jeddah, who in turn sell the items to a recycling plant and utilise the subsequent funds to provide low-income families and orphans with financial aid and clothing.
Citadines Al Salamah Jeddah is managed by The Ascott Limited (Ascott). Ascott, the world’s leading serviced residence owner-operator, has a vision of transforming the hospitality sector’s environmental initiatives by its ‘Go Green’ initiatives that are implemented across many of its properties globally.
For more information about The Ascott Limited’s Global ‘Go Green’ Initiative, please visit:
Go Green - Global
http://www.the-ascott.com/en/aboutus/gogreen/index.html
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About The Ascott Limited
The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has over 45,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as about 30,000 units which are under development, making a total of more than 74,000 units in over 500 properties.
The company's brands include Ascott, Citadines, Somerset, Quest, The Crest Collection and lyf. Its portfolio spans more than 130 cities across over 30 countries. Ascott's properties can be found in cities including New York, London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai, Beijing and Hong Kong in Asia; Melbourne and Perth in Australia, Bangalore and Chennai in India; Dubai, Doha and Manama in the Middle East as well as Ghana in Africa.
Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. In 2006, it established the world's first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.
Ascott’s achievements have been recognised internationally. Recent awards include World Travel Awards 2018 for 'Leading Serviced Apartment Brand' in Europe and the Middle East; DestinAsian Readers' Choice Awards 2018 for ‘Best Serviced Residence Brand’; TTG China Travel Awards 2018 for ‘Best Serviced Residence Operator in China’; World Travel Awards 2017 for ‘Leading Serviced Apartment Brand’ in Asia, Europe and the Middle East; Business Traveller Asia-Pacific Awards 2017 for ‘Best Serviced Residence Brand’; Business Traveller UK Awards 2017 for ‘Best Serviced Apartment Company’ and Business Traveller China Awards 2017 for ‘Best Serviced Residence Brand’. For a full list of awards, please visit https://www.the-ascott.com/ascottlimited/awards.html.
About CapitaLand Limited
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, it is an owner and manager of a global portfolio worth S$91 billion as at 31 March 2018, comprising integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts (REITs) and funds. Present across more than 150 cities in over 30 countries, the Group focuses on Singapore and China as core markets, while it continues to expand in markets such as Vietnam and Indonesia.
CapitaLand’s competitive advantage is its significant asset base and extensive market network. Coupled with extensive design, development and operational capabilities, the Group develops and manages high-quality real estate products and services. It also has one of the largest investment management businesses in Asia and a stable of five REITs listed in Singapore and Malaysia – CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.
Visit www.capitaland.com for more information.
For media enquiries, please contact:
Cindy Blaser
Mobile: +971 55 631 0028
Email: cindy.b@qcomms.ae
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