|01 April, 2019

 First-ever Abu Dhabi Engine Week kick-off is a resounding success

Events over the weekend attended by more than 25,000 residents and visitors

nbsp;First-ever Abu Dhabi Engine Week kick-off is a resounding success

Abu Dhabi: The first-ever Abu Dhabi Engine Week launched last weekend in the UAE capital, with tens of thousands of visitors and residents taking part.

The event, organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and taking place until 6 April, brings together three of the UAE’s biggest and most-anticipated motoring events along with a festival of entertainment.

Engine Week’s first two events were a resounding success. Custom Show Emirates, which took place between 28 and 30 March at Abu Dhabi National Exhibition Centre (ADNEC), attracted a record 25,000 visitors.  Abu Dhabi Club Social, hosted on Yas Island on March 29 and 30, was another popular attraction, with thousands taking part in the ultimate beach festival. Jam-packed with water sports, kid-friendly activities and more, Club Social culminated in a sold out concert by the British band Bastille.

Engine Week continues with one of the world’s most prestigious cross-country rallies, the Abu Dhabi Desert Challenge, taking place from 31 March to 4 April. The legendary race was founded by Emirati motorsports hero Mohammed Ben Sulayem, President of the Automobile & Touring Club of the UAE.

Engine Week’s most anticipated event will take place from 4 to 6 April when Yas Marina Circuit hosts the region’s first FIA World Rallycross event, which include championship racing, drifting events, live music, BMX biking and parkour displays, as well as an tantalising selection of food truck offerings. As part of the event’s entertainment programme, an exciting headline concert by US hip-hop sensations Migos will take place on 5 April.

Abu Dhabi Engine Week is produced in collaboration with a number of strategic partners who are working hand in hand to support the success of this new initiative, in recognition of its role in boosting Abu Dhabi’s tourism and economic development. These include both private and public sector partners. One such key public sector partner is The Department of Urban Planning and Municipalities.  

“We are delighted to partner with the Department of Culture and Tourism - Abu Dhabi on this unique event for the UAE community and visitors to enjoy,” said Hamdah Al Shamsi Director - Media Affairs Division, Department of Urban Planning and Municipalities. “We are proud to provide the necessary support to ensure the safety of all visitors and facilitate the success of all the festivities and activities throughout Abu Dhabi Engine Week.”

Throughout the Week, visitors and residents will be able to enjoy a variety of promotional offers from various hospitality providers and retailers, including Marriott Hotels & Resorts, who are offering guests staying at its Abu Dhabi hotels reduced ticket prices to all Engine Week events and activities.

Also in celebration of the event, LuLu Hypermarket is offering special prices on its Abu Dhabi Engine Week-branded car accessories and related products.

  • Nandakumar, Chief Communications Officer, LuLu Group International said: “Our partnership with DCT Abu Dhabi for Abu Dhabi Engine Week reflects our mission to provide a unique shopping experience to our customers that aligns with the experiential and immersive events happening across the UAE. We look forward to working with Abu Dhabi Engine Week and engaging our teams and customers with this one-of-a-kind event in the UAE.”

Bin Hamoodah Auto, the prominent Abu Dhabi-based auto dealership, is also getting involved by displaying a rare custom car for the enjoyment of Engine Week’s motoring enthusiasts.

Ayman al Bijawi, Director – Sales & Marketing at Bin Hamoodah Auto said: “Events such as Abu Dhabi Engine Week are crucial in terms of bringing a fresh and innovative approach to promoting and building a deeper understanding of the automotive industry. We look forward to collaborating with the Department of Culture and Tourism on this initiative, and to bringing our knowledge and expertise of the industry to the UAE community through this important and unique platform.”

Abu Dhabi Engine Week will become a permanent addition to Abu Dhabi’s annual events calendar and enhance the emirate’s position as a leading tourism destination in the region.

All members of the Abu Dhabi community are invited to enjoy Abu Dhabi Engine Week’s action-packed schedule of events. For more information, timings and tickets, please visit: www.abudhabiengineweek.ae.

-Ends-

Abu Dhabi Engine Week Media Contact
Samar Abdulhadi 
Email Samar@inspirat.us
Mobile +971 50 4546313

Abu Dhabi Desert Challenge
The annual Abu Dhabi Desert Challenge returns to the emirate from 31 March to 4 April. Under the patronage of HH Sheikh Hamdan bin Zayed, Representative of the Ruler of Abu Dhabi in the Al Dhafra Region, the event serves as a round of the FIM Cross-Country Rallies World Championship and the FIA World Cup for Cross-Country Rallies. After being initiated in 1991 by Mohammed Ben Sulayem, President of the Automobile and Touring Club of the UAE (ATCUAE), the challenge has become a major event in the international rally calendar and his in the past attracted the biggest names in the sport, such as Carlos Sainz, Colin McRae, Ari Vatanen and Heinz Kinigadner.

FIA World Rallycross Abu Dhabi

The excitement of Abu Dhabi Engine Week will continue on 5 and 6 April with the FIA World Rallycross, which takes place at Yas Marina Circuit for the first time. It will also include the opening ceremony of 2019 WRX Championship, organised by the International Automobile Federation. Yas Marina Circuit will witness spectacular performances of 11 powerful races with speeds of up to 100 km/h in just two seconds. Some of the world's top drivers are racing in two categories, the Supercar and the RX2, which include a range of high-performance modified cars s well as the racing, attendees will enjoy many leisure and entertainment activities in the North Oasis of the circuit, including mobile food trucks, meet-and-greets with the drivers and music concerts.

About Abu Dhabi Engine Week (ADEW)
Buckle up... Foot down... Enjoy the ride! 

Running ‪from 28 March to 6 April, Abu Dhabi Engine Week brings you an action-packed 10-days of adrenaline-fuelled events and activities. Get ready to feed your need for speed!

Abu Dhabi Engine Week will be an annual international event which will expand across the Emirate, bringing car-enthusiasts and residents an all-encompassing motor-themed 10 days.

The week will have several musical events and a main concert on the final day. The event will be segregated into four main areas providing touch points to various audiences, yet at the same time include enablers via strategic partners throughout the city

About the Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike.  The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment.  Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi.  The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage.  A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

© Press Release 2019

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