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Dubai, United Arab Emirates: The 24th edition of Dubai Summer Surprises (DSS) continues to delight shoppers across Dubai with 500 brands and 3,500 outlets offering up to 75 per cent off across a huge range of must-have items.
Great deals and special promotions are available at malls around the city until DSS ends on 4 September, so customers still have time to enjoy big savings on their favourite brands and products.
Organised by Dubai Festivals and Retail Establishment (DFRE), DSS promotes Dubai as a fun, open, welcoming and safe destination, with all of the participating venues, stores and malls following the important health and safety procedures, including social distancing and the wearing of masks at all times.
DFRE highlights some the best offers available to shoppers looking to buy new outfits for the whole family, to upgrade their home and much more:
FASHION
There’s nothing better than shopping for the best trends, newest styles and latest looks, all available at DSS prices. Fashionable shoppers can enjoy up to 70 per cent off at branches of US Polo Association with selected items available for half price at Tommy Hilfiger and Tommy Bahama stores. Springfield has great deals, with prices cut by up to 75 per cent plus polo shirts available for AED115 each or two for AED180 and three for AED230 among other promotions. The DSS sale at Oakley, Levi’s, Calvin Klein, Beyond the Beach and New Yorker stores includes up to 50 per cent off while everything in Nautica is half price. Monsoon and La Martina stores welcome shoppers with up to 70 per cent savings with a maximum 60 per cent off at Beverly Hills Polo Club.
HOMEWARE
Tenants and homeowners can give their flats or villas a summer makeover with a great selection of DSS deals to suit every room and every taste. Zara Home, JYSK, THE One, Pan Emirates, Danube Home and United Furniture have dropped prices by up to 70 per cent, with between 25 and 75 per cent off at The Mattress Store. Natuzzi has savings of up to 75 per cent and Lakeland has great Buy One, Get One Free deals on selected items. Homebox’s 30 per cent off promotion is available on selected products instore with Al Salem Carpet Trading offering 50 to 75 per cent off deals. Homes R Us will host a sale with reductions from 25 to 70 per cent plus an additional 10 per cent off the final bill.
CHILDRENSWEAR
Parents can pick out new outfits for the little ones this DSS with a great selection of kids’ clothes outlets offering money-saving deals. Angels has cut prices by as much as 75 per cent with 60 per cent off at Kids Puzzle. Shoppers at Abercrombie Kids can save AED100 on purchases of AED500 or more while branches of Carters and Monsoon Children are offering up to 70 per cent off. Customers at Skechers Kids can buy two pairs of children's shoes for AED549 with up to half price deals at Smart Baby plus AED50 shopping vouchers for every AED100 spent instore.
PERFUME & COSMETICS
Cologne lovers and makeup fans can stock up on beauty products and the latest scents this DSS with some of the biggest and best brands hosting great promotions. The part sale at FLORMAR includes up to half price savings, My Brand Perfumes has cut prices by up to 75 per cent with Watsons offering Buy One, Get One Free deals on selected items among other promotions. Arabian Oud features a half price promotion on selected products, with 40 per cent off at Oud Elite. INGLOT has savings of 25 to 40 per cent with some products reduced by as much as half price at Layal Beauty.
Dubai Summer Surprises is supported by Key Sponsor RAKBANK MasterCard and Strategic Partners which include: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai Holding, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex and Nakheel (Ibn Battuta Mall, Nakheel Mall and Circle Mall). For more information, log onto the website mydss.ae or follow @DSSsocial for the latest information.
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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
Dubai Tourism
mediarelations@dubaitourism.ae
[+971] 600 55 5559
© Press Release 2021
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