Dubai, UAE: The world is looking a little different at the moment with precautions such as social distancing in place to keep us safe and healthy. One thing, however, that has not changed is our ability to share positivity and care for our community. Tiffany Biscuits’ campaign of “TiffanyTogether #StrongerTogether is one such effort to bring forth dedication to our community. Tiffany Biscuits has partnered with the UAE Food Bank and CSR UAE to distribute 500,000 Tiffany Glucose Biscuits to the very needy people around in the country mainly to the Families and the workers who is doing the sanitization job in the streets every night on this unconditional situation.
The ongoing effort with the two entities is part of Tiffany biscuits’ efforts to bring people together over this globally challenging time to combat the effects that COVID-19 is having on us all. The social media campaign provides a platform to send out good vibes and share smiles to help keep everyone positive during this difficult time. The distribution of 500,000 Tiffany glucose packets of goodness helps those in need to receive the very best form of readily available and instant source energy.
Partnering with CSR UAE and UAE Food Bank, two of the Emirates most respected charities, was the most effective way to ensure the half million packets reach those most in need. Nuha Al Harmoudi, Director at CSR UAE Fund spoke of the partnership “ All CSR projects listed on the csruae.ae platform are based on the priorities defined by the UAE Ministries and government entities and are in line with the Sustainable Development Goals. We thank Tiffany Biscuits for their contribution during these critical times”.
UAE Food Bank, Food Safety Director Ms. Iman Ali Al Bastaki commented on the partnership; ‘’The main aim of UAE Food Bank initiative is to feed the needy people around the country without any food wastage particularly in this unpleasant situation and partnering with Tiffany and IFFCO will help effectively reaching out to those in need and help us in giving back to our community and country.’’
The partnership and distribution of the 500,000 packets will take place over a course of eight weeks. Tiffany Glucose biscuits which are produced in the Emirates have long been considered a heritage brand of the UAE, whose ethos are built on community, trust and best quality and during these unprecedented times, it continues to give back to the community.
About Tiffany Biscuits
Since 1989, IFFCO has offered a range of impulse foods under its flagship brand Tiffany. In an extremely competitive market, Tiffany stands its ground in terms of taste, quality, innovation and value.
Tiffany portfolio has been crafted with the consumer desires at heart and includes chocolates, confectionery, biscuits, wafers and snacks. Every year we bring new products into the market in line with global trends. Tiffany products are the preferred choice of consumers in over 70 countries across Middle East, Africa, the Indian subcontinent, South East Asia, Australia, New Zealand, USA and Europe.
The plants are highly advanced, matching the best in the world. Quality has been a continuous commitment - both Tiffany Foods & Seville Chocolates enjoy the ISO 9002 certification, ensuring international benchmarks in every aspect of the business.
SAVOUR LIFE’S SIMPLE MOMENTS
Tiffany Biscuits are known for their unique taste and reassuring quality, loved and enjoyed by the entire family. The biscuits come in a wide range of segments – Nutty Bites, Choco Chip Cookies, Sandwich Creams, Milk, Nice, Marie, Crackers, Digestives and Butter Cookies, ensuring we have something for everyone and for every occasion. This extensive portfolio enjoys excellent patronage across UAE and in our international markets.
Victoria Moy – PR Client Services
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