Fleet will comprise of Tesla Model S vehicles
Dubai, UAE: Careem, the region’s leading ride hailing app and only tech unicorn from the region, today announced the introduction of an Electric car type option onto the fleet. Available to book from today, customers will be able opt for an electric vehicle when they are booking a scheduled journey anywhere in Dubai.
The fleet will be made up of turquoise, Model S Tesla cars and fares will be priced in line with the Careem Business rates, with a starting minimum fare of AED60.
The new car type is in partnership with ION, a newly launched joint venture between Crescent Enterprises, the UAE-based diversified conglomerate, and Bee'ah, the Middle East's leading and award-winning environmental management company. ION aims to accelerate the achievement of a zero-emission transport system in the UAE, and across the wider region, by driving a more sustainable approach to commercial transportation.
Commenting on the introduction of Careem Electric, Clemence Dutertre, General Manager of Careem in the UAE said, “Bringing customers the choice to book a more environmentally friendly option is something we feel very strongly about. Careem Electric also offers a top of the range, safe and fun car which works both as a luxury option whilst also being perfect for family and group outings. We think our customers are going to get very excited about this new option on the app.”
HE Khaled Al Huraimel, Group CEO of Bee’ah, said, “As one of the fastest growing economies in the world, the UAE is in need of sustainable transportation solutions. Our joint venture with Crescent Enterprises, ION aims to meet this need, and achieve our shared vision for sustainability. As the leading ride-hailing app in the region, we believe Careem offers a great platform to make electric vehicles more accessible to the public. This partnership will transform the transportation sector in the country, making sustainable mobility a viable solution for all.”
Careem is the region’s leading ride-hailing service that provides reliable, safe and affordable transportation choices via a mobile app, on the web and through a call centre. Careem is a pioneer in the region’s ‘sharing economy’ – its mission is to make people’s lives simpler and build an institution that inspires. Established in July 2012, Careem is now the only tech unicorn in the region and operates in more than 100 cities across 14 countries in the broader Middle East, including North Africa, Turkey and Pakistan. www.careem.com
Established in 2018, Ion is a UAE-based sustainable commercial transport company, formed as a joint venture between Crescent Enterprises, the UAE-based diversified conglomerate, and Bee'ah, the Middle East's leading and award-winning environmental management company. Ion’s operations include the development, acquisition and management of electric vehicle (EV) fleets from Tesla, deployed for commercial use through platforms such as ride-hailing services, as well as corporate and government fleets. The company plans to rollout Tesla fleets across nine cities in the MENA Region by 2020, in parallel with the establishment of a regulatory framework governing the use of electric vehicles in target markets. Ion also plans to operate in the sustainable energy space, in projects relating to EV charging equipment and charging stations, and battery storage technology.
© Press Release 2018