New Mediterranean-inspired beachside restaurant and bar, Ula, serves up tasty dishes and a chilled vibe

Solutions Leisure invites guest to 'step away from it all' with the opening of its brand-new beachside escape, Ula

New Mediterranean-inspired beachside restaurant and bar, Ula, serves up tasty dishes and a chilled vibe

If you’re looking for somewhere to enjoy a long, lazy lunch, a family afternoon by the pool, a sunset dinner, or an evening cocktail, you’re in luck. Palm Jumeirah, Dubai’s latest F&B offering, Ula, invites guests to ‘step away from it all’ and enjoy a generous helping of relaxed luxury.

Situated at the former site of West 14th, next to DUKES The Palm, a Royal Hideaway Hotel, Ula was developed by leading UAE hospitality group, Solutions Leisure Group in partnership with Seven Tides. The beachside escape takes its name from the Celtic word for ‘sea jewel’, reflective of its idyllic location on the golden shores of Palm Jumeirah.

Inspired by the energy of the earth, the warmth of the sun and the tradition of the Arabian Gulf, the developer of Ula noted that, from sunrise to sunset, visitors will have the opportunity to embark on ‘a culinary and experiential journey to the ultimate state of relaxation.’

“Ula acts with purpose and passion, encouraging those who join her to be their authentic selves,” said Paul Evans, Co-Founder & CEO of Solutions Leisure Group. “Featuring two dedicated bar areas, a pool and beach seating, al fresco and indoor dining, and an open kitchen, the earthy, organic venue is rooted in values and connection. We wanted to create a breath of fresh air – a place to take a break from the hustle and bustle of the day-to-day Dubai life. That’s what Ula is. It’s completely different to anything we’ve ever done before. It’s a little piece of paradise.”

Ula’s Mediterranean-led menu takes advantage of fresh produce prepared in house by its dedicated culinary team. Key dishes include clay pot slow-roasted lamb, whole lobster, Kamichiku Japanese beef tenderloin, and mille-feuille.

Supplementing Ula’s organic menu and warm, inviting interiors will be a combination of uplifting beats, live music and roaming entertainment.

“Pioneering the middleman and experiential sector of Dubai F&B scene, we built Ula around the objective to deliver a transformational, immersive social experience,” Evans continues. “Our mission is to create the moments that people live for, and Ula does just that, inviting guests to be their ultimate selves.”

Unpretentious, unjudgmental and unassuming, the new-age beachside dining and pool venue offers the ultimate holiday feel.

“With the initial phase now open, Ula offers guests a unique new experience with access to the pool, the beach and the restaurant, as well as the bar and lounge areas. As part of our second phase, which should be completed in the coming weeks, we will open additional bar and restaurant areas and a beach hut,” commented Abdulla bin Sulayem, CEO, Seven Tides.

As part of its exclusive preview period, Ula is offering a three-course set menu of chef favourites, plus two drinks per person, for AED 500 per couple. For those who want to take advantage of the venue’s seafront pool and beachside setting, Ula Pool and Beach Passes are also available (weekday: AED 100, with AED 50 redeemable on food and beverages | weekend and public holidays: AED 200, with AED 100 redeemable on food and beverages).


For reservations and more information about Ula: 

Address: DUKES the Palm, Palm Jumeirah
Phone: 04 566 3041
WhatsApp: +971 52 881 5132

About Seven Tides

Based in Dubai, United Arab Emirates, privately owned Seven Tides is an internationally oriented holding company established in 2004. Currently focusing on hospitality and real estate sectors, Seven Tides thinks progressively, works creatively, partners strategically and acts quickly. The result is a current portfolio of offerings from landmark hospitality acquisitions and commercial buildings to residential towers and multi-use complexes in the gateway cities of London and Dubai.

For more information, please visit: 

For media enquiries on Seven Tides, please contact: 
Indigo Icon Tower, Cluster F
Jumeirah Lakes Towers
Dubai, United Arab Emirates
Tel: +971 4 365 2711

A member of the ECCO Communications Network

For media enquiries on Ula, please contact:
Lucy Gow
Head of PR & Communications
Nick Purvis
Head of Sales & Marketing
Cameron Jackson
PR & Marketing Executive 

Send us your press releases to

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases