- Etisalat and Emirates Airline are among those rolling out the technology to customers
- Click to Pay offering to Etisalat and other large government, private and SME merchants in UAE will be enabled by Etisalat Payment Gateway
- Mastercard Payment Gateway Services provide connectivity to the Click to Pay offering
Dubai, UAE: As 73% of consumers shop more online than ever before, often requiring shoppers to store their cards on file. Mastercard cardholders can now use Click to Pay, a next generation of eCommerce technology that will make it easy and safer for UAE consumers to instantly checkout without the need to enter their card credentials every time or to store this sensitive information with different merchants. The UAE is the first country in the region to be supported by Mastercard on Click to Pay.
Available to all Mastercard cardholders in the UAE, Click to Pay is already supported by Mastercard’s strategic partners from various industries including the world’s leading international airline Emirates, and leading telco with Etisalat powered by Etisalat Payment Gateway, talabat, the region’s leading food delivery and e-commerce app and Marriott International with more merchants set to roll out the solution in the coming months.
Based on the EMV® Secure Remote Commerce industry standard, Click to Pay aims to make the online checkout experience simple and convenient for consumers by replacing time-consuming key entry of personal account numbers and information at checkout with a digital checkout button that keeps the underlying card on file data protected by industry standard security.
Click to Pay is powered by tokenization, making it even more safe and secure to pay when the technology is supported by both the issuer and merchant. This new solution will reduce fraud risk, with a potential for higher approval rates and fewer abandoned shopping carts. With 57% of consumers in the UAE saying that a secure checkout is fundamental for a good shopping experience, the recognizable Click to Pay icon at checkout will further instill consumer confidence and trust. This advanced common industry standard digital checkout button mirrors the interoperable checkout experience of physical stores – where one terminal accepts all card payments.
“Online shopping has gained significant traction as we are seeing consumers making the shift to e-commerce, more than they ever did before. The UAE is poised to benefit from Click to Pay’s exceedingly simple and safe technology. With a unique one-time code issued for the first-time user when they are ready to check out, shoppers can make purchases across a broad merchant network without worrying about fraud. We see Click to Pay transforming the digital shopping space for businesses of all sizes as the barriers to checkout diminish for consumers, and ultimately serving as an engine of eCommerce growth in the country,” said Girish Nanda, Country Manager – UAE & Pakistan.
Tokenization encrypts consumer data by replacing card numbers with digital tokens. This prevents improper usage at any other location and provides additional security and peace of mind for consumers and merchants alike, resulting in higher approval rates while minimizing online fraud.
Furthermore, as SMEs seek to attract and grow their revenue streams by taking advantage of the online economy, Click to Pay will serve to reduce the barriers to shopping, and encourage shoppers to visit newer and more diverse eCommerce websites without the hassle of entering information each time.
First time users can complete once-off enrollment in Click to Pay at mastercard.ae/clicktopay with an email address and phone number. Click to Pay will then send a secure one-time code whenever a consumer is ready to pay, so there’s no need to remember a password.
Mastercard continues to collaborate and innovate as part of its quest to build a growing digital economy that works for everyone, everywhere. This includes providing multiple secure digital payment options that also offer speed and convenience for both consumers and merchants.
© Press Release 2021
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