Innovative Italian Tech at GITEX Technology Week

The Italian Trade Agency welcomed the Italian Ambassador to the UAE, Italian Consul General in Dubai and the Italian Trade Commissioner to the UAE, Oman and Pakistan to the official opening earlier today

Innovative Italian Tech at GITEX Technology Week

UAE, Dubai,: Eleven Italian start-ups have started the week strong, showcasing their products and meeting potential partners at the opening day of the 39th GITEX Technology Week in Dubai. 

The Italian Trade Agency’s Pavilion was officially opened earlier today by His Excellency Nicola Lener, Italian Ambassador to the UAE; Her Excellency Valentina Setta, Consul General of Italy in Dubai and Gianpaolo Bruno, Italian Trade Commissioner to the UAE, Oman and Pakistan.

 The UAE Ministry of Economy has recently signed an MoU with the Italian Government to engage in activities to promote start-up ecosystems in both countries through cross fertilisation and networking.  A selection of Italy’s promising tech start-ups are showcasing solutions that will help a range of sectors from teachers and parents in education, to VR production of videogames, to online shopping.  The 11 Italian companies at the Italian Trade Agency’s Pavilion (Stand A20, Zabeel Hall 4), during the five-day event include:

  • ShareMyBag
  • chimpa
  • airgloss
  • ValidActor
  • NTP Nano Tech Projects
  • bot
  • LittleSea
  • modefinance
  • Orwell VR
  • Nemesis
  • weAR

In addition, there is a dedicated area in the Italian Trade Agency’s Pavilion for Apulia (a region in the south-east of Italy), which is hosting seven start-ups from the area. The Apulia Regional Government actively supports inward investments, business innovation and research and has created a world class innovation eco-system. The seven businesses include Beach Scanner,, Cinemagica, Evholo,, Predict and Marshmallow Games. The seven start-ups will be supported by Puglia Sviluppo S.p.a., the regional development agency.


Italian Trade Agency - ITA

The Italian Trade Agency is the Government agency which promotes the globalization of Italian firms, under the aegis of the Ministry of Economic Development, in collaboration with the Ministry of Foreign Affairs. ITA helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships. ITA sustains Italian firms in their internationalisation process, promoting the marketing of Italian goods and services as well as the image of “Made in Italy” products around the world, while facilitating outward Italian investments and encouraging FDI attraction into Italy. ITA provides information, support and consultancy services to Italian companies on foreign markets, in order to foster exports and economic cooperation in all sectors, with the objective of increasing the effectiveness of their presence on international markets. ITA works closely with the Italian Regions, the network of Italian Chambers of Commerce, business organisations and other public and private entities. ITA’s headquarters are based in Rome and it works through a large network of offices around the world which are acknowledged as “Trade Promotion Offices or Sections” of Italy’s Embassies or Consulates. ; 

For more information, please do not hesitate to contact:
Twister Communications Middle East
Mrs. Emma Barber or Mai Touma  or
Office: 04 432 1195
Mobile: +971 55 872 3009 or +971557684150

Mr. Giuseppe Merenda
FDI Desk Director, Dubai Office 

© Press Release 2019

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