Dubai, UAE: Emirates NBD, a leading banking group in the Middle East, North Africa, Turkey (MENAT) region serving more than 14 million customers in 13 countries, has invested in advanced analytics to empower its Customer Intelligence & Engagement (CIE) team. The team is tasked with integrating data across all systems and applications, creating a cohesive and predictive customer experience across corporate, retail, investment, and private banking. With a clear focus on strengthening customer experience, the CIE team has broken down silos and formulated a one-stop analytics solution, powered by the SAS Multiplier Effect framework.

Vikram Krishna, Executive Vice-President, Head of Group Marketing & Customer Experience, Emirates NBD, said: “With the SAS Multiplier Effect framework, we have transitioned from a product-centric to a customer-centric approach. Our customers benefit from more targeted communications that match their needs, while we significantly increase our campaign conversion rates resulting in improved revenue, profitability and, most importantly, customer satisfaction.”

Sachin Chandna, Emirates NBD’s Head of CIE, added: “SAS has enabled us to leverage data to right serve customers with relevant campaigns that enhance their lifestyles, thus optimizing their banking relationship with us. Through personalization we can drive deeper engagement and build trust, in addition to enhancing sales.”

Emirates NBD customers who were earlier offered loans on credit cards and balance conversion now receive the most appropriate product to their solution, increasing campaign conversions by 10 per cent. Debit card retention campaigns have generated 33 per cent additional spends, and foreign exchange offers for high net worth customers have resulted in a 60 per cent activation rate from just 30 per cent of the target customers.

Marcel Yammine, General Manager, Gulf and Emerging Markets at SAS said: “Our predictive models help optimize customer data by identifying those who are more likely to complete a purchase or transaction. It also helps improve customer satisfaction by reducing repeat calls from service employees. These customer intelligence initiatives show how accurate targeting has a direct impact on the business’ earnings and the overall customer experience.”

The SAS Multiplier Effect framework, a dynamic, evolving analytical platform, ensures that Emirates NBD’s business intelligence is relevant and timely. The framework enables data creation and reporting, predictive analytics and the development of machine learning models.

-Ends-

About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 30th September 2020, total assets were AED 692 Billion, (equivalent to approx. USD 188 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Bank expanding its presence to 13 countries, servicing over 14 million customers. The Bank is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands.

The Bank has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Bank announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named “UAE’s Best Bank” in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the “Excellence in Leadership in the Middle East” award, introduced this year in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis.

The Bank has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 925 branches and 4,115 ATMs / SDMs. The Bank has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.

Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Bank is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2020 SAS Institute Inc. All rights reserved.

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.