|23 January, 2020

DXB increasingly China Ready after welcoming record passenger numbers

Record Chinese passenger numbers reported at DXB in 2019 at 3.7 million up 5%

DXB increasingly China Ready after welcoming record passenger numbers

Continued commitment from Dubai Airports to the growing Chinese market

Service measures for Chinese passenger’s bolster satisfaction ratings

Two new Chinese routes added in 2019

Six airlines now servicing more than 90* weekly flights to Chinese destinations

DUBAI, UAE: Dubai Airports is preparing to welcome thousands of Chinese travellers at Dubai International (DXB) ahead of the Chinese Lunar New Year weekend, following a year that saw record numbers and rising satisfaction ratings from that fast-growing market thanks to the implementation of new products and services that cater to Chinese clientele and new routes.

Advance figures from the 2019 DXB traffic report confirm that 3,681,896** customers from the country travelled through the airport, a 5% increase year-on-year.  China has been an area of focus for Dubai Airports for a number of years and new products and services have been introduced across the airport to ensure DXB is well positioned to cater to the needs of the growing customer base from this region. Measures include the installation of potable hot water dispensers, the roll out of Alipay by a number of concessionaires and the use of Mandarin language for communication – for restaurant menus as well as digital channels such as the airport’s Wi-Fi product.   All of these have served to bolster the airport’s Chinese customer service ratings considerably with the Net Promoter Score (the predilection of customers to positively promote the airport to friends and family) rising by 36 percentage points.

Additionally in 2019, two new Chinese destinations were introduced by China Eastern - Qingdao in June and Xi’an in August – adding to the existing routes to total around 90 weekly flights to 13 destinations on six airlines (Air China, China Southern, China Eastern, Sichuan, Cathay Pacific, Emirates).

This year, to welcome the year of the ‘Golden Rat’, Dubai International will be celebrating on 24 and 25 January with a string of activities around the airport, including an exclusive performance from Chinese pop superstar, Joey Jia and a live broadcast of the legendary Chinese New Year Gala, courtesy of China Central Television (CCTV). The annual show has become one of the most important TV events in China, with over 200 million people tuning in to watch jaw-dropping performances of Chinese opera, lion dances and acrobatics. There is also the third Mandarin edition of Time Out DXB, on stands now.

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases