Bridgestone launches Guarantee Plus program for tyre care solutions in partnership with Alserkal and Fasttrack

Bridgestone's premium products are leveraged through this unique solution, which facilitates peace of mind for its customers by providing exclusive warranties

  
Bridgestone launches Guarantee Plus program for tyre care solutions in partnership with Alserkal and Fasttrack

As part of its value-added service to customers in the UAE, Bridgestone announces the launch of Guarantee Plus, a simplified tyre care program, in cooperation with vehicle service network Fasttrack. Bridgestone's premium products are leveraged through this unique solution, which facilitates peace of mind for its customers by providing exclusive warranties.

The Guarantee Plus program follows the already-existing partnership between Bridgestone and Fasttrack, in which Bridgestone is the first to provide an extended warranty in the tyre business, enhancing customers’ convenience. To adapt to today's global macro trends, Bridgestone is developing new products and technologies to simplify tyre care services to meet the evolving needs of drivers, fleets, partners, and Original Equipment Manufacturers.

Guarantee Plus will be available exclusively to all Fasttrack customers in Dubai and the Northern Emirates. Through this program, the collaborators aim to strengthen Bridgestone’s market position as the leading tyre brand in the region and showcase Fasttrack’s extensive tyre care services and solutions. To become eligible for the program, customers must buy four tyres in one transaction at the regular price from any Fasttrack outlets in Dubai or the Northern Emirates. They will be guaranteed complete protection on the tyres against any external damage. It will also include up to two tyre replacements and three repairs per tyre free of charge. This service will be available at all 22 Fasttrack outlets located in Dubai and the Northern Emirates.

Stefano Sanchini, Regional Managing Director, Bridgestone MEA, said: “As a leading brand in the MEA region, we have always sought highly qualified partners whose vision aligns with ours. We are proud to collaborate with Alserkal, and Fasttrack to offer Guarantee Plus to our customers in the UAE. Through our world-class tyre designs and other product solutions, we aim to offer value-added services and additional support to ensure the safety of our customers.

Commenting on the partnership expansion, Ahmad Ayyash General Manager, Fasttrack, remarked: “Since 2004, we have developed a deep understanding of our clients’ vehicle service needs. Our partnership with Bridgestone has been exemplary and this recent venture is testament to our continuing commitment to enhance our services to customers by giving them access to top-notch maintenance and repair solutions.”

Ahmad Ayyash added: “In addition to providing tyre care services, Fasttrack also offers its services to corporate fleet customers. Fasttrack’s outlets are located at selected Emarat fuel stations in Dubai and the Northern Emirates as well as in ADNOC. We provide easy access and extended working hours to our customers while offering a wide range of vehicles services and guarantees the use of genuine parts.”

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About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions, backed by innovative technologies, improving the way people around the world move, live, work and play.

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